XMR v2.0
Large Format Flexibility, Brighter Neutral Whites, No Edge Chip, Affordable Price
Xcel Products has unveiled the latest in the company’s XMR line of large format, magnetic receptive media. Introducing XMR v2.0 designed to offer everyone from graphics designers to retailers the same large format flexibility XMR brought to the market with new innovations in print quality and performance.
The original XMR launched at GlobalShop 2014 to acclaim from brand owners, designers, and printers alike. Available immediately, XMR v2.0 offers guaranteed large format printer compatibility (up to 74 inches), no edge chipping and high performance at an affordable price point but now also incorporates a brighter, more neutral white, enhanced stiffness, and improved durability for even the toughest, high traffic environments.
“We’re well known for product innovation and continually improving our offerings,” said Thomas Carroll, Vice President, Xcel Products. “While we may have only introduced the original XMR earlier this year, we found ways to make it even better and wanted to pass those improvements on to our customers immediately – not five years from now.”
In addition to XMR v2.0, Xcel customers also have access to Xcel’s diverse portfolio of changeable graphics solutions for all kinds of environments from corporate interiors to retail and hospitality. Key offerings include all things magnet, a full line of pressure-sensitive media, backlit media solutions, custom converted Blockout Paper, EcoMedia™ 2-sided block-out synthetic banner, and many more materials for POP/POS, advertising and all changeable graphic environment needs.
Through www.xcelfixtureshop.com, Xcel also offers premium magnetic display systems to support XMR v2.0 graphics. Customers can browse and purchase pre-built magnet backers and XMR v2.0 at affordable price points, opening up new possibilities for dynamic, high impact projects that were once out of reach for many businesses.
“Our approach to success is simple,” added Carroll. “We’re about innovative products, best in class support and ongoing consulting. We’re a full-service, expert partner for our customers, not a company that ships the latest and the cheapest on the market.”