IWCO Direct
Privately-held IWCO Direct is headquartered in Chanhassen, MN. The company has served the needs of North American direct marketers for more than 40 years.
IWCO Direct, headquartered in Chanhassen, MN, uses our 45-year foundation in direct mail to develop customized tools and programs that work across your marketing channels with impactful design, disciplined execution, and measurable results. That’s why savvy marketers turn to IWCO Direct – to inspire performance across all marketing channels for more effective customer acquisition, customer loyalty and customer engagement. How do we do it? We see direct marketing differently. We apply our Proprietary Intelligence model that encompasses five key components.
We start with data to learn more about your customers and prospects. This not only helps us create an integrated strategy, it drives our creative services. Then we use our proven execution platform, which includes multiple channels, direct mail services, world-class postal optimization and tailored workflows, to produce and deliver your campaign on time and on budget. Finally, we analyze the results on an ongoing basis to refine what’s working and improve what’s not.
In 2014, we were ranked the second largest direct mailer in the U.S. and Canada by Printing Impressions, and we are the largest service provider focused exclusively on direct mail printing. However, we all know that’s just one feather in our cap, and what matters most is how our clients see us – reliable, nimble, clever and competitive. Our best clients challenge us, promote growth, and present opportunities for further innovation.
We’re a partner, not a vendor. We’ve developed partnerships with clients in nearly every industry vertical. Exposure to diverse verticals has promoted flexibility, an understanding of unique needs, and out of the box thinking. We have numerous clients who’ve entrusted their direct marketing needs to us for not just years, but decades, because we listen and respect their brand while optimizing their success in direct marketing channels. We know a winning TV campaign does not automatically translate to a winning direct marketing campaign. Our competitive advantage is that we’ve cracked the translation code to ensure success in direct marketing.
From all-inclusive print and digital marketing services to leading technology platforms and industry know-how, IWCO Direct won’t just help you along the way; we’ll Power Your Marketing™.
