Campaigns-on-Demand

XMPie’s (Booth 1625) Campaigns-on-Demand – a 2016 MUST SEE ‘EMS award winner – makes multichannel campaigns easily accessible for customization, personalization, use and reuse through self-service, ecommerce storefronts. The new feature gives businesses, franchisees or branches the ability to create and deliver innovative, multichannel campaigns that typically would be difficult for them to create from scratch.

Users can now take advantage of branded multichannel campaign flow patterns that include various media and build campaigns using print, web, email and mobile touch points. The user can select, customize, order, execute and track each campaign directly from the Web-to-print storefront. Users can view campaign metrics and download up-to-date recipient data and analytics, all in a self-serve manner.

These multichannel campaigns can be automated to execute touch points at different times for different recipients using the Circle marketing automation technology. The campaigns can utilize the full range of XMPie capabilities including InDesign based print templates, uImage personalized images, refer-a-friend web forms, PDF-on-Demand, email and more. Campaigns-on-Demand will benefit large enterprises by allowing them to create branded campaigns that can be then independently ordered by branch managers, franchisees or employees. This streamlines the campaign ordering process, maintains brand standards, reduces time-to-market and increases efficiencies in managing such marketing programs.