HP Mosaic for SmartStream Designer

HP (Booth 1202) SmartStream Mosaic is a patent-pending dynamic personalization application within HP SmartStream Designer for Adobe Creative Cloud. Available for Adobe InDesign and Adobe Illustrator, HP SmartStream Mosaic takes traditional VDP to the next level by automatically delivering controlled hyper-variability to produce millions of unique, reproducible graphic designs within specific graphic themes. With Mosaic, VDP moves beyond substituting text, static photos, and messages - to easily produce exclusive graphic designs for each recipient/product. The result is a series of unique PDF files used to produce mailers, labels, packages, flyers, signs, billboards and more. Coca Cola used Mosaic to produce unique bottle design files for printing on HP Indigo digital printing presses via the scalable SmartStream Production Pro print server. The results was an 18% increase in sales compared to the previous year.

HP SmartStream Mosaic generates any number of distinctive variations by combining, scaling, transposing, and rotating combinations of high-resolution vector art files. The resulting graphics generate increased response rates by producing endless variations of unique designs within a common theme – reinforcing the message and concept of individuality within a larger collection or group.

HP SmartStream Mosaic is currently being used for labels, packaging, and direct mail. For smaller jobs, output files are generated on a Macintosh or PC platform. For high-volume jobs Mosaic files are generated using HP SmartStream Composer 2.0. Compared to generating output files on a high-powered Macintosh or PC computer, HP SmartStream Composer can cut composition times for complex jobs by a factor of 100 or more.