PersonalEffect 8.0

The new version release of XMPie’s (Booth 613) software for multichannel personalization, PersonalEffect 8.0, opens the door to advanced cross-media capabilities with a new and innovative architecture for handling digital media personalization.

PersonalEffect 8.0 brings a breakthrough in cross media marketing technology, enabling ultramodern design and development for online digital media content to coexist synergistically and consistently with state-of-the-art design and development for print media. The software allows for the design and development of online media with today’s leading modern technologies and tools to create responsive design web content, mobile-friendly landing sites, single-page applications and more. Developers can work in their preferred technology environment, yet still seamlessly bind in XMPie personalization, creating cutting-edge digital media experiences that are fully integrated with XMPie print personalization and data technologies.

Web developers can use any html editing software, or alternatively develop their site with a simple-to-use Dreamweaver plugin from XMPie. Website templates or even corporate sites can be easily transformed into personalized portals, built with the developer’s choice of appropriate technologies. PersonalEffect 8.0’s latest generation of tools for digital media enables customers to offer much deeper and broader services, extending their reach far beyond print.