EFI Digital StoreFront Direct Mail Automation

EFI (Booth 1902) Digital StoreFront Direct Mail Automation is new a module in the Digital StoreFront web-to-print/eCommerce platform that allows users to automatically clean lists, price postage and perform bulk-mail processing. The module includes a streamlined integration with AccuZIP software.

Digital StoreFront Direct Mail Automation supports targeted EDDM (every door direct mail) from AccuZip, list purchasing through a direct integration with AccuData, as well as the use of existing address books or .csv files as the data source.

Additionally, Digital StoreFront Direct Mail Automation performs full CASS certification, NCOA (change of address registry) and address duplication cleanup to ensure that buyers only create (and pay for) valid records.

The module adds direct-mail functionality to Digital StoreFront without compromising its intuitive, user-friendly design. With the module, print buyers can use Digital StoreFront to complete configuration and ordering of direct mail campaigns, including:

• Variable-content design.
• Mailing list purchase.
• List certification for optimized postage rates.
• Final print material prep.

For printing companies, the module provides hands-off automation for direct-mail work that would otherwise require manual file management, mail list integration, and USPS bulk processing. Service providers can process direct-mail jobs with little to no direct intervention during the creation process, which reduces labor and, as a result, increases profitability, on direct-mail work.