Julie Shaffer
Julie Shaffer is Vice President, Digital Strategies at Printing Industries of America. She heads up the Integrated Print Center and leads the Education, Internet Communications and IT teams for the association. In her position, Julie plays a lead role in developing education programs and tools to help members develop new business through integrating print and digital marketing and communication media. Most recently, this includes developing an online training program known as the Integrated Learning center. She has a 20-plus year background in communication media and is well known for her graphic production expertise. As an author, Julie contributes many articles to industry publications as well as social media venues and pens white papers, case studies, and research reports. Shaffer is co-author of several books, including The PDF Print Production Guide (1st, 2nd, and 3rd editions), the Web-to-Print Primer and Social Media Field Guide: A Resource for Graphic Communicators.