Margie Dana
I’ve been a writer my whole life, and I’m just lucky to have found a career that lets me use this skill. If you ask someone in printing or print buying to name a leading writer in the field, chances are good my name will come up. I’ve been writing about the relationship between printers and their customers since the mid ‘90s.
I’ve been a writer my whole life, and I’m just lucky to have found a career that lets me use this skill. If you ask someone in printing or print buying to name a leading writer in the field, chances are good my name will come up. I’ve been writing about the relationship between printers and their customers since the mid ‘90s.
When I started my own business in 1997, I wanted to find ways to improve communications between printers and their customers. To promote my new company, I started a weekly newsletter – and still publish it today. My Print Tips newsletter is read by 5,000 people worldwide. I’m still writing it!
Speech! Speech!
For 15 years I’ve delivered presentations all over the US. Two of the most exciting places in which I’ve spoken are the U.K. and (ready for this?) New Zealand. I love giving presentations to audiences large and small. Check out my Speaking page for more information.
An Event Dynamo
When I realized that a local association of print buyers would fill a need, Boston Print Buyers (BPB) was born. I produced bimonthly dinner meetings for a long time. Then I was encouraged to produce a full-blown conference, complete with exhibitors, booths and concurrent sessions. To serve print buyers everywhere, I renamed the group Print Buyers International (PBI), and we were off! We held our first five conferences in greater Boston. Then we held a conference in the Midwest. We held our last two conferences at McCormick Place in Chicago, when we co-located with Graph Expo.
Doing More of What I Love
After our 7th annual PBI conference in 2012, I decided to return to writing. I love marketing communications. With my extensive background in print buying and the print industry, it hit me: It’s the perfect time to help the industry improve its content to attract customers and build communities.
I’m a marketing communications strategist with a specialty in printing and print buying. I’m as comfortable working in social media as I am in conventional media. One of my chief skills is writing content, though I bring a lot more depth and experience to the table. I’ve done loads of direct mail, presentations, webinars, email marketing, event promotion, and converting technical copy into language that laypeople can understand.
Now I’m on a mission to help clients build customer communities through carefully crafted content. I can’t wait.
