Association Insights: Leveraging Award Wins for Business Wins

We want to help you let the whole world know that you are the best of the best in print!

May 1, 2016
JulieShaffer PIA 2016 5720b89e8a82a
Julie Shaffer is VP of education and marketing strategies at the Printing Industries of America.
Julie Shaffer

When you promote your business to your customers, what are some of the things you say? Maybe you mention that you’ve been in business for a very long time or maybe you talk about high-profile clients you’ve helped throughout the years. But, are you able to say that you have won a Benny from the Printing Industries of America Premier Print Awards Competition? If you can, then you’re probably able to testify about all the great opportunities your win has brought; but, if you can’t, then now is the best time for you to find it out for yourself.

Often referred to as “The Oscars of the Industry,” the Premier Print Awards bring together the best printed work from around the world. Our highly-respected panel of judges (an august group boasting over 100 collective years of industry experience) carefully examines each submission to identify the “best of the best” printed work produced in the last year. Now in its 67th year, the Premier Print Awards is well known for honoring every deserving company no matter its size; from the mom-and-pop shop to the largest multi-national operation. Every organization has a fair shot at earning the prestigious Benny statue.

The Premier Print Awards competition honors a wide range of printed products—small brochures, beautiful art books, large point-of-purchase materials, direct promotional products, and many others. This year the competition updated five of its categories to better accommodate the postpress industry, so if you cut, fold, bind, or provide other kinds of postpress service, there’s a category for you too.

We want to help you let the whole world know that you are the best of the best in print! To that end, Benny winners receive a self-promotion kit complete with a pre-drafted press release and Premier Print Awards promotional material. We directly announce winners to a list of over 800 industry media contacts and feature your winning work in the Premier Print Awards Supplement. And by far the best way to show off your win is by attending the Premier Print Awards Gala featuring the InterTech™ Technology Awards—where the Best of Show winners collect their Benny statues in a formal ceremony on stage. It is “the place” to be seen on Sunday, September 25, the first day of GRAPH EXPO 2016, in Orlando, Florida.

To submit entries into the Premier Print Awards, visit awards.printing.org, sign in or create a company profile, and enter your piece(s). For questions regarding the Premier Print Awards and how to enter this year’s competition, visit www.printing.org/ppa or contact Mike Packard at [email protected] or 412-259-1704.