HMV Innovate Festival 2015 | JCDecaux Transport Hong Kong

When HMV recently launched its flagship store in Causeway Bay with the theme ‘Live∙Play∙Eat’, HMV rolled out an innovative interactive Poster On Wall campaign at MTR Causeway Bay Station to achieve maximum impact and exposure. The Poster On Wall invites MTR passengers to compete for attractive prizes by taking a snap of themselves there. By simply pushing on the button on the Poster On Wall, MTR passengers could also either receive an attractive discount on entertainment and lifestyle items from the store or enjoy F&B special offer.