JCDecaux Transport Hong Kong: HKTVmall First-ever Trackside Domination

Unprecedented in the history of MTR advertising in scale by a single advertiser, HKTV has leveraged a total of 3,298 trackside 12-sheet panels and used a full complement of trackside billboard across 51 MTR and 2 Airport Express Stations to promote its online shopping mall. MTR advertising, being the most effective outdoor advertising platform, together with HKTVmall’s trailblazing and geographically link creative successfully grab commuters’ attention and promote the enjoyment of online shopping.