HP Scitex FB10000 slashes costs, lifts productivity for signage powerhouse Active Display

Learn more about the HP Scitex FB10000 Industrial Press here: http://budurl.com/HPScitexFB10000

Challenge
• Embrace digital print technology without abandoning strong screen printing heritage.
• Meet client demands for innovative cost effective POP solutions that will increase the instore purchase experience.

Solution
• Deployed the HP Scitex FB10000 Industrial Press to handle major POP demands from major clients, complemented by the investment in the HP Latex 3000 Printer.

Results
• Achieving double the anticipated print output for both the HP Scitex FB1000 Industrial Press and HP Latex 3000 Printer.
• Winning customer plaudits for speedier delivery, stunning quality and more competitive pricing.
• Eliminating a monthly six figure subcontracting cost.
• Reaching 50 per cent capacity improvement at a third of the cost.
• Eliminating lamination process delivers extra $50,000 saving per month.

Active Display Group is Australia’s largest Point of Purchase (POP) display and signage organisation. It has evolved over 25 years from a small Melbourne signage business to today’s retail marketing powerhouse of design, manufacture and implementation. The HP Scitex FB10000 lets companies like Active Display take on jobs that used to require flexo or offset printing, featuring HP Scitex High Dynamic Range (HDR) printing to maximize both speed and quality so you can profit from a wider range of jobs.

“The productivity improvements being delivered by the HP Scitex FB10000 Industrial Press are enabling us to share the cost savings with our customers. Speedier delivery, stunning quality at more competitive pricing – as you can imagine the result is happier clients.”
– Stuart Gittus, operations director, Active Display Group

Great results from POP marketing investment

Gittus says the company was acutely aware that they had to guarantee to Active Display Group’s brand and retail clients that they would still achieve great instore results for the POP marketing investment they were making. He visited the HP digital print R&D plant in Israel in mid-2013 and was introduced to the HP Scitex FB10000 Industrial Press and the HP Latex 3000 Printer. “We bought both machines as a powerful complement to each other and give us an important flexibility to the solutions we could offer clients.”

He recalls how the machines; “more than doubled our expectations. The HP Scitex FB1000 Industrial Press achieving between 40,000 and 50,000 prints each month and the HP Latex 3000 Printer recording between 14,000 and 16,000 prints a month.”

The immediate pay off was spectacular, enabling Active Display Group to bring back in house up to $100,000 worth of print work each month, including banners, that had previously been contracted out. It also prompted the de-commissioning of two screen printers. “That meant we still had four screen print lines, but we are looking at further digital print purchases and further screen print de-commissioning.”

When judging the impact of the HP Scitex FB10000 Industrial Press, Gittus talks of speed, quality and versatility. The speed of output had already been a welcome surprise. The quality of the print finish achievable with HP Scitex High Dynamic Range printing delivers a “wide gamut of colour with excellent ink adhesion on a spectacular range of substrates which enables us to deliver to our clients an extremely wide range of imaging needs with quality and speed locked together.” He listed the following variety of stocks as evidence of the versatility Active Display Group is delivering to its retail clients: synthetic paper, cardboard, fluted and corrugated boards, foam PVC, plastic styrene, timber, plywood, magnetic and self-adhesive vinyl.

Speedier delivery, excellent quality, more competitive pricing

He mentions another dimension: productivity. “The HP Scitex FB10000 enables us to boost productivity in so many ways. Valuable production time saved because of the zero set up
and simple operation. Automated handling and flexibility covering a wide variety of media allows the organisation to deliver jobs faster and more competitively. At the same time it has meant that work is being brought back in-house at more competitive margins.

“The productivity improvements being delivered by the HP Scitex FB10000 Industrial Press are enabling us to share the cost savings with our customers. Speedier delivery, stunning quality at more competitive pricing – as you can imagine the result is happier clients,” says Gittus.

He explains the investment rationale behind purchasing the HP Latex 3000 Printer. “It is a game changer of a machine because at one stroke it allowed us to replace seven other roll fed machines. We are getting 50 per cent capacity improvement at a third of the cost. It has also eliminated the need to over-laminate every print and that has been significant direct saving per month.”