ORU Places Spotlight on High School Students through Photo-Interactive Digital Billboard Campaign

Oral Roberts University is taking an innovative approach to engage prospective students through a new photo-interactive digital billboard campaign. The campaign, which promotes the university’s bi-annual College Weekend, is placing the spotlight on high school students across the globe.

“We wanted to create a unique outlet to engage with prospective students as they share their excitement about attending ORU,” said ORU Executive Director for University Relations and Communications Jeremy Burton. “We are excited for the opportunity to partner with Lamar Advertising as we merge traditional billboard technology and social media interaction to create a unique experience for students entering ORU.”

As part of the ongoing digital billboard campaign, prospective students can share their photos on Facebook, Instagram and Twitter using the hashtag #HeadedtoORU. Photos are then selected by the university to rotate on more than 20 digital billboards in the Tulsa area.

“This campaign takes ORU's growing social presence and augments it to a much broader audience,” said Ian Gollahon, account executive at Lamar Advertising of Tulsa. “Students from high schools worldwide can post photos, engage with others and share their excitement about attending ORU’s College Weekend event.”