Palram Announces Lahr as Business Unit Manager

Palram Americas has announced the promotion of Phillip Lahr to Business Unit Manager. In this newly created position that reports directly to the Sr. VP Sales/Marketing, Lahr will be responsible for all product and strategic aspects pertaining to two specific market segments, the Retail Home Improvement and the Do-It-Yourself Markets.

Including his 10 year term with Palram, Lahr brings over 17 years of experience in the retail home improvement market to this position. Lahr will continue to oversee the Retail Home Improvement and DIY markets, while expanding the available tools and marketing materials for Palram’s distribution channel .