Video Detailing New Direction of PMA Now Online

PMA has announced a video detailing the organization’s new mission and direction is now online. In the video, taken June 26, 2012, during the 6Sight Future of Imaging Conference in New York, NY, PMA Executive Director Jim Esp announces the organization’s new mission statement: “To Promote the Growth of the Imaging Industry.”

Esp, who has been executive director of PMA since October 2011, spent the first six months in his new role traveling the globe, meeting with PMA members and suppliers, and taking the pulse of the industry. He also worked extensively with PMA board members and staff to develop both the new mission statement and a new strategic plan for achieving it, by helping retailers, suppliers, photographers, and other members of the imaging industry become more profitable.

In the video, Esp also discusses the new home of PMA@CES 2013, now being held Jan 8-11, 2013, at the LVH, formerly known as the Las Vegas Hilton. The new venue provides more trade show floor space, a dedicated hall in The Paradise Center, quick and easy access to the International CES exhibits at the Las Vegas Convention Center (LVCC), and convenient travel, via monorail, from hotels on the Strip to the new home of PMA@CES.

In addition, Esp says, the Digital Imaging Marketing Association (DIMA), the Professional School Photographers Association International (PSPA), and the Sports Photographers Association of America (SPAA), will all hold their annual conferences Jan. 6-7 2013, immediately prior to PMA@CES 2013, at Bally’s Las Vegas. “This is a golden opportunity that we have not had for the past several years to come together as an industry and promote overall growth,” Esp says.

See the video here.