Application Spotlight: City Creek Center Shows its Style
The Taubman Company looked to Ferrari Color to produce and install five building murals to announce the long-awaited City Creek Center in downtown Salt Lake City, UT.
Customer: The Taubman Company
Location: Salt Lake City, UT
Production Shop: Ferrari Color
Campaign Run: Six weeks
Total Sq. Ft.: 40,234 sqft (Total would cover a sidewalk 2.5 miles long)
Total Panels: 2,034
Installation Time: 2 - 4 days per mural
Project: The murals were printed using an advanced color-matching technology developed by Ferrari Color. This technology, along with a combination of state-of-the-art adhesive vinyl materials from 3M, ensured optimal image vibrancy for the project. The installation team had to endure an unforgiving environment including harsh winds and varied surfaces and textures on the building to install the vinyl onto the side of the skyscrapers, some reaching 26 stories in the air.
It has been nine years in the making but after months of speculation, and downtown construction, there are only 22 days left until the grandeur of Salt Lake City's new City Creek Center is finally revealed to the public.
With the much anticipated opening, the Taubman Company elicited the help of Ferrari Color—a local large format printer—to ensure the event is nothing short of a spectacle. This was achieved with five striking building murals strategically placed around the downtown area to draw attention to the new development.
"We partnered with the Taubman Company and the City Creek Center Management team to help give the center the uptown, classy feel that many have hoped to bring back to Salt Lake," said Kirk Green, Ferrari Color CEO. The graphics are set to adorn the city for six weeks in hopes of bringing in big numbers for the March 22 grand opening event.
Ferrari Color CIO, Dan Spangenberg, oversaw much of the technical development of the massive project. "The murals were printed using an advanced color-matching technology we developed for this installation," said Spangenberg. "The technology, along with a combination of state-of-the-art adhesive vinyl materials from 3M, ensured optimal image vibrancy for the project." These stunning graphics add a splash of color to downtown and have already created a buzz in the surrounding area.
One mural, presented on the east side of the Key Bank building, pushes the edge for Ferrari Color's largest created graphic banner. Beating out a Sacramento Kings mural that appeared on the CalSTRS building in 2010, this particular piece measures 68 feet wide and 183 feet high, covering over 13,000 square feet.
Key Bank Building: East Face
- Total Sq Ft: 13,475
- Total Panels: 640
- Install Time: 4 Days
Key Bank Building: West Face
- Total Sq Ft: 11,000
- Total Panels: 520
- Install Time: 4 Days
Marriott Building: East Face
- Total Sq Ft: 2950
- Total Panels: 84
- Install Time: 2 Days
Marriott Building: West Face
- Total Sq Ft: 2950
- Total Panels: 84
- Install Time: 2 Days
Zions Bank Building: South Face
- Total Sq Ft: 10,296
- Total Panels: 706
- Install Time: 4 Days
