The Outdoor Advertising Association of America (OAAA) presented Publicis New York with the agency's first OBIE Best of Show Award for its Pepto-Bismol campaign. The OBIE Award winners were honored at a gala dinner on the closing night of the 2011 OAAA/TAB National Convention & Trade Show in Miami Beach.

"The Pepto-Bismol ads encompass all that great outdoor advertising should—simplicity, creativity, and intrigue," said Stephen Freitas, OAAA chief marketing officer. "Mixed with some classic humor and a clear message, this multi-format campaign is well deserving of such an esteemed honor."

OAAA presented 11 Gold OBIE Awards in multiple categories recognizing outstanding creative across a variety of platforms and formats. Wong, Doody, Crandall, Weiner, the only agency to take home two Gold OBIEs this year, was honored for its Cedars-Sinai Spine Center and Alaska Airlines campaigns.

Tracy Wong, chairman and executive creative director of Wong, Doody, Crandall, Weiner, and chief OBIE judge, served as master of ceremonies for the 69th Annual OBIE Awards ceremony.

"The OBIE Awards celebrate—pure and simple—outstanding creative work and the creative directors, art directors, copywriters, and photographers who make it happen," said Wong. "This year's submissions once again demonstrated the power of the out of home medium to move and motivate, capture and cajole...and to sell products."

OAAA also awarded 28 Silver OBIEs and 72 Finalists. Five agencies received both Gold and Silver OBIEs, and two earned multiple Silver OBIEs. Colle+McVoy; CP+B; and Wong, Doody, Crandall, Weiner tied for the most OBIEs with three each. Buntin Out-of-Home Media's enduring Cracker Barrel outdoor campaign won the 2011 OBIE Hall of Fame Award.

"This year we presented OBIE Awards in a broad range of advertising categories. The diversity in winners demonstrates how out of home advertising continues to appeal to brands with originality and innovation," said Nancy Fletcher, president and CEO, OAAA.

2011 OBIE Winners

2011 OBIE Hall of Fame

Cracker Barrel

Best of Show

Consumer Goods & Services

Entry Group: Multi-Format Campaign

Creative Agency: Publicis New York

Advertiser: Procter & Gamble

Brand: Pepto-Bismol

Title of Work: A Very Pepto Summer

Chief Creative Officer: Rob Feakins

Executive Creative Director: Joe Johnson

Art Director: Slate Donaldson

Copywriter: Zoe Bell

Photographer: Richard Thompson

Art Producer: Samantha Jaffoni

Gold OBIE Winners

Amusement & Entertainment

Entry Group: Multi-Format Campaign

Creative Agency: OLSON

Advertiser: Target Field

Brand: Target Field

Title of Work: Target Field

Executive Creative Director: Tom Fugleberg

Group Creative Director: Bob Brihn

Creative Director: Scott Muskin

Art Director: Dave Bullen

Copywriters: Matt Burgess, Noah Will, Sam Saunders

Business & Technology

Entry Group: Street Furniture/Transit/Alternative Campaign

Creative Agency: Wong, Doody, Crandall, Wiener

Advertiser: Cedars-Sinai

Brand: Cedars-Sinai Spine Center

Title of Work: Vertebrae

Executive Creative Director: Tracy Wong

Creative Director: Court Crandall

Art Director: Dennis Lee

Copywriter: Kevin Steele

Business & Technology

Entry Group: Street Furniture/Transit/Alternative Campaign

Creative Agency: TDA_Boulder

Advertiser: FirstBank

Brand: FirstBank

Title of Work: FirstBank Airport Free Gifts Campaign

Creative Directors: Jonathan Schoenberg, Thomas Dooley

Art Directors: Haley Garyet, Austin O'Connor

Copywriter: Ryan Dean Waite

Interactive Designer: Wes Schauble

Account Director: Danielle Borden

Production Company: BKWLD

Consumer Goods & Services

Entry Group: Multi-Format Campaign

Creative Agency: Publicis New York

Advertiser: Procter & Gamble

Brand: Pepto-Bismol

Title of Work: A Very Pepto Summer

Chief Creative Officer: Rob Feakins

Executive Creative Director: Joe Johnson

Art Director: Slate Donaldson

Copywriter: Zoe Bell

Photographer: Richard Thompson

Art Producer: Samantha Jaffoni

Food & Restaurants

Entry Group: Street Furniture/Transit/Alternative Campaign

Creative Agency: Colle+McVoy

Advertiser: Caribou Coffee

Brand: Caribou Coffee

Title of Work: Caribou Coffee Shelter Campaign (Life is Short. Stay Awake For It.)

Executive Creative Director: Mike Caguin

Group Creative Director: Eric Husband

Design Director: Ed Bennett

Art Director: Nina Orezzoli

Copywriters: John Neerland, Eric Husband

Illustrators: Anna Giacomini, Lindsey Aho, Ed Bennett

Art Buying: Chris Peters

Production: Brad Smith

International

Entry Group: Street Furniture/Transit/Alternative Campaign

Creative Agency: Taxi 2

Advertiser: MINI Canada

Brand: MINI 2011 R5X

Title of Work: MINI Vending Machine

Creative Director: Lance Martin

Art Director: Jeff MacEachern

Copywriter: Alanna Nathanson

Producers: Sam Benson, Hanna Bratt

Animation: Hatch Studio

Account Manager: Tina Tieu

Projection Company: The Media Merchants

Media: Media Experts

Interactive: Fourth Wall

Mobile Marketing: Mythum

Special FX

Entry Group: Street Furniture/Transit/Alternative Campaign

Creative Agency: Inwindow Outdoor & Zenith Media

Advertiser: 20th Century Fox Home Entertainment

Brand: Avatar Blu-ray/DVD

Title of Work: Avatar Blu-ray/DVD

Creative Directors: 20th Centruy Fox Home Entertainment: Michael Thomas, John D'Agostino / Inwindow: Mooshir Vahanvati

Art Director: Inwindow Outdoor: Danginq Shi

EVP of Marketing: 20th Century Fox Home Entertainment: Mary Daily

SVP of Creative: 20th Century Fox Home Entertainment: Julie Markell

VP of Media: 20th Century Fox Home Entertainment: Sal Apodaca

Director of Media: 20th Century Fox Home Entertainment: John Gelke

SVP, Director of OOH: Zenith Media: Damon Peirson

Associate Planning Director: Zenith Media: Stephanie Lui

Managing Partner: Inwindow Outdoor: Jeff Cohen

CEO: Inwindow Outdoor: Steve Birnhak

Special FX

Entry Group: Street Furniture/Transit/Alternative Campaign

Creative Agency: CP+B

Advertiser: Kraft

Brand: Macaroni & Cheese

Title of Work: Kraft You Know You Love It Digital Smile

Worldwide Chief Creative Officer: Rob Reilly

Chief Creative Officer: Jeff Benjamin

Group Creative Directors: Bill Wright, James Dawson-Hollis

Creative Director: Andrew Ure

Interactive Associate Creative Director: Conor McCann

Associate Creative Directors: Cliff Leicht, Wendy Leicht

Copywriter: Brock Johnson

Senior Print Producer: Joseph Rossman

Executive Interactive Producer: Paul Aaron

Senior Integrated Producer: Steven Hubert

Associate Technical Director: Joseph Corr

Digital Artist: Anh Truong

DFX: Casey Kerrick/Matt Koger

Transportation, Travel & Tourism

Entry Group: Traditional Billboard Campaign

Creative Agency: Wong, Doody, Crandall, Wiener

Advertiser: Alaska Airlines

Brand: Alaska Airlines

Title of Work: Hawaii Is Closer Than Ever

Executive Creative Director: Tracy Wong

Creative Directors: Mark Watson, John Schofield

Art Directors: Emily Honigsfeld, Jason Fong, Brad Dundas

Copywriter: John Schofield

Transportation, Travel & Tourism

Entry Group: Street Furniture/Transit/Alternative Campaign

Creative Agency: the bounce agency

Advertiser: South Carolina Department of Parks, Recreation and Tourism

Brand: South Carolina Department of Parks, Recreation and Tourism

Title of Work: South Carolina Mall Takeover Campaign

Creative Directors: Stephen Childress, John McDermott

Art Directors: Jeff Gandy, Barry Godfrey, Melissa Nocks, Ashley Bailey

Photographer: Wilson Baker

CEO: Carlos Jimenez

Traffic/Production: Kristin Patterson, Laveda Miles

Account Service: Jennifer Aughtry, Jennifer Stilwell

Media: Lesley Craddock

Production/Media Partners: Carat, Posterscope, Massive Media

Video Content Media

Entry Group: Traditional Billboard Campaign

Creative Agency: Gabriel deGrood Bendt

Advertiser: Summit Brewing Co

Brand: Summit

Title of Work: Get to the Bottom

Creative Directors: Tom Gabriel, Doug deGrood

Art Directors: Wayne Thompson, James Christenson

Copywriters: Jeff Schuller, Doug deGrood

Photographer: Phil Aarrestad

Director: Josh Thacker