Packaging Challenges: How Is the Industry Responding?

RR Donnelley recently conducted a survey of of 300 U.S. professionals in the packaging industry, ranging from procurement, brand marketing and engineering decision makers. Entitled the Unpackaging Reality Report: The transformation of supply chain, sustainability, and online shopping, it highlighted how these professionals view the packaging market and what they are thinking about in terms of future actions to address the challenges they face. In this interview with Lisa Pruett, President, Packaging Solutions, Forms and Labels, Retail Solutions at RR Donnelley, she discusses the study results and what they say about the packaging industry, as well as explaining how RRD supports its customers in making more sustainable packaging decisions.