Digital Technology Changing the Face of Fabric Printing

At the Digital Textile Printing Conference hosted by Smithers, Jena Nesbitt, Product Strategy Director for Oregon-based Pine Crest Fabrics, presented a session on how digital printing has affected the ability of small manufacturers and direct-to-consumer (DTC) brands to develop trend right textile designs quickly and inexpensively. In this video, she talks about how digital printing technologies have changed the game for her business and her brand owner customers.