Augmented Reality Solution to Promote Telia's 'Inspira' TV Channel
Telia Estonia teamed up with JCDecaux to help launch a brand-new TV channel called ‘Inspira’. To help promote the new channel Telia wanted commuters to experience a playful campaign using the popular augmented reality technology.
March 20, 2020
Telia Estonia teamed up with JCDecaux to help launch a brand-new TV channel called ‘Inspira’. To help promote the new channel Telia wanted commuters to experience a playful campaign using the popular augmented reality technology.
This was the first augmented reality campaign to be conducted outdoor in Estonia, and with 10% of the Estonian population checking the new channel during the first month, this campaign left a positive impact on the brand.