Solution of the Week: #Throwback #Thursday #Tribute to Pepsi Mailer

This week's tribute to Throwback Thursday is this direct mailer we produced for PepsiCo in 1995. PepsiCo used this mailer to promote Pepsi Stuff, a major loyalty program featuring premiums such as T-Shirts, hats, denim, and leather jackets. The front of it says “Pepsi Stuff” and when you lift the flap, a collection of (very 90’s) images pops up promoting Pepsi Stuff. Pepsi stuff is (was) a unique collection of high quality merchandise featuring original Pepsi Designs, all presented in the Pepsi Stuff catalog. Pepsi stuff was also a 7 month mega event, designed to reward consumers and drive pepsi sales like never before. When you turn the piece around, there’s a tab you can pull out, that says “Drink Pepsi, get stuff.