Why Publishers Choose Print: Reason #4: Print Is Alive & Well

http://www.ChoosePrint.org Studies show that over 90% of U.S. adults read print magazines, and the ads in these publications motivate 35% of readers to take action. In the magazine world, print is very much alive and well. L.A. Parent’s experiences reflect this. “Our website and e-newsletter viewership numbers are healthy, but they’re nothing compared to print,” explains Publisher Ron Epstein. “Print for us is the driver,” Epstein adds. “Each month we connect with 200,000 parents, and 80% of these connections are through print.”