inspirepac drives POS production with HP Scitex 15500 in new purpose-built facility

inspirepac, a Smurfit Kappa company, is a market leader in high quality corrugated packaging solutions for national and international customers. From basic transit boxes to high-quality retail-ready full-color packaging, the company provides an end-to-end service from design to prefilling and delivery. Its new plant in Markham Vale is dedicated to POS/POP/RRP production using the latest flexo, offset and digital technologies. Here's how Mark Hawkins, inspirepac managing director, describes how the HP Scitex 15500 helped with responding to change in the POS display market. Challenge: “Many people tended to think of us as a box company with a POS display operation bolted on. Our investment in the Markham Vale facility demonstrates our commitment to the provision of a comprehensive range of POS products to our customers using all the latest technologies.” - Mark Hawkins, managing director, inspirepac Solution: “Using a digital press to print POS displays changes the whole concept of value. With conventional long runs, it was all about unit-cost. With the HP Scitex 15500 Corrugated Press, it’s about meeting immediate requirements and adding value. Digital is faster and leaner.” - Mark Hawkins, managing director, inspirepac Result: “We installed the HP Scitex 15500 Corrugated Press on June 1 and sold the first job printed on it on June 10 – that’s eight business days. Since then, we’ve printed a wide variety of work on it, and the customer response has been very good.” - Ben Skelton, display business manager, inspirepac