Using Data for Better Marketing Strategies -- Kevin Clancy Final -- 2015 Parlin Award

The AMA started a Charles Coolidge Parlin Marketing Research Award video series in 2012. This video series will provide commentary and insights from the Parlin Award winner and other leaders of the marketing insights community on an important substantive area to which the winner contributed. This video includes commentary from Kevin J. Clancy, the 2015 Parlin Award winner on Using Data for Better Marketing Strategies.