Coca-Cola - Share a Coke This Summer (Extended Version)

Digital is now and going forward making massive changes to create new possibilities that result in exponential growth,” said Ken Brown, HP Indigo category manager for Packaging, Americas. “Truly disruptive equipment doing what has never been possible before – think Coca-Cola’s ‘Share a Coke’ campaign, the Diet Coke Israel ‘Extraordinary Collection’ campaign, or the Pepperidge Farm Gold Fish program. These are not just for short-run or product launch items anymore—these should be classified as strategic runs, and for good reason. Every brand is looking for how to engage consumers while growing share – today they have new options because of digital technology.”

Share a Coke is back with more names and more ways to share. Which means when you start sharing with friends, good times will just keep growing... exponentially. See the hundreds of new names in stores this year and even make your own bottle at http://shareacoke.com.