A Review of “Postcard Marketing in an Online World” by Joy Gendusa

Joy’s common-sense approach and years of experience provide a fascinating look at the world of targeted postcard campaigns.

July 11, 2017

Jim Hamilton, group director at the InfoTrends division of Keypoint Intelligence, reviews “Postcard Marketing in an Online World” by Joy Gendusa, Founder and CEO of PostcardMania. Joy’s common-sense approach, numerous examples, and years of experience provide a fascinating look at the world of targeted postcard campaigns. Highly recommended, particularly for small and medium-sized businesses.