Sephora's Colorful Outdoor Campaign

OOH Media is Mediacorp's out of home advertising arm, offering advertisers various outdoor media platforms like bus shelter advertising and digital billboards around Singapore. Sephora worked with Mediacorp OOH Media to bring a giant capsule dispensing machine onto the streets, by transforming the outdoor panel at Midpoint Orchard. This was in line with their launch of the latest Mix & Play Skincare . Coupled with the showcase of the bright and colourful products, the panel works to catch the attention of passers-by and entice them to check out the display. With a dispenser installed in the panel, passers-by can simply press a button to receive a free 2ml cream cleanser sample that is packaged in a capsule. Within the capsule, there is also a card that allows the public to redeem another complimentary sample, driving them back to purchase at the Sephora store. On the flip side of the panel, the product line up is displayed ‘live’ along with the indication of retail selling prices. The scanning of the QR code on the panel will lead to a personality test where a set of Mix and Play Skincare products would be recommended based on your persona cues. Completion of the Personality Test allows users to redeem a complimentary custom makeover worth SG$100 at any of the 11 Sephora stores. Our comprehensive series of innovative outdoor media platforms offers advertisers the flexibility to effectively reach out and engage their target audience via outdoor ads at prime locations islandwide. Our outdoor advertising media platforms have an annual reach of 3.9 million people aged 15 years and above, with an extensive reach among various demographic groups. We are appointed to manage all large format & digital screens in 321 Clementi, Bugis Street, Chinatown Point, iFly Sentosa, JCube, Jubilee Square, Junction 8, Orchard Gateway, Orchard Towers, The Star Vista, Westgate, as well as close to 1,300 bus shelters, On the Move Billboard Trucks, coaches, WE Cinemas and various ambient advertising options such as 3D Mapping Projection. Whlist you're here, check out our other outdoor adventures: Mediacorp OOH Media - Join us @ Urban Wheels: The City Challenge https://www.youtube.com/watch?v=4zppPnslQVI Mediacorp OOH Media - OCBC Wifi Bus Shelters https://www.youtube.com/watch?v=p5wVTSzv0Us Mediacorp OOH Media - Ben & Jerry's #CeleBakeSG Launch https://www.youtube.com/watch?v=Ea27WiWXCRg Mediacorp OOH Media - Singapore Airlines #singaporeairmoments https://youtu.be/F0RkwrVSgg4 Mediacorp OOH Media - Have Fun in the Sun with Rui En https://youtu.be/GB9Mh2qBocY Mediacorp OOH media - Fly with your deserving hero to Ipoh Omnify https://youtu.be/8th-YAggTaM Mediacorp OOH Media - Tulipmania Omnify https://youtu.be/RxqMXHoGOn0 Mediacorp OOH Media - Urban Wheels Challenge 2015 https://youtu.be/k9NLy5HXfAE Mediacorp OOH Media - Grab Convenience https://youtu.be/MBEyajocQ00 Mediacorp OOH Media - Magnum Infinity https://youtu.be/xhQXAOauSKg Want to find out more about us? Like us on Facebook: https://www.facebook.com/oohmedia/ Follow us on Instagram: https://www.instagram.com/mediacorp.ooh/ Check us out on LinkedIn: https://www.linkedin.com/company/medi... Find out more on our website: http://ooh.mediacorp.sg/ Email: [email protected]