Masoud Rad of CR&A Custom on the HP Scitex FB7500

Masoud Rad discusses how CR&A Custom Banners, an all-digital, large-format printing company, keeps more business in house and delivers superior results for customers -- and does it faster -- with the addition of a high-volume digital printer. CR&A chose the HP Scitex FB7500 Printer to expand its high-volume large-format capacity and help better serve its customers with quicker turnarounds and more control over projects. This interview, shot at the 2011 ISA Sign Expo, looks at the reasons behind the decision to go with an FB7500.

CR&A provides printing services to Fortune 500 Companies within the US, Canada, Central America, and the Caribbean, as well as local shops and small businesses. Visit CR&A online by clicking: http://cracustom.com