Application Spotlight: Who You Gonna Call?

New York-based large-format print business, Carisma, along with New York-based Vector Media, created ten eye-catching 3D printed graphics to promote Sony Pictures’ summer blockbuster, Ghostbusters, using its Massivit 1800 3D Printer. The promotional campaign saw Carisma produce the 10, 14 feet (4.27 meters) 3D printed images of the iconic ‘No-Ghost’ sign, which serves as the logo for the movie.

The ten models were 3D printed in dimengel material over ten days before being affixed as illuminated 3D printed wraps onto a fleet of double-decker buses and used nationwide during a month long campaign. Dimengel is a proprietary gel that's nonflammable, so there is no worry about the filament being overheated and causing a fire during printing. It starts as a gel, and as it prints, exposure to UV light hardens it.

According to Moshe Gil, founder and CEO of Carisma, the entertainment giant called upon Carisma’s expertise to produce a visually-captivating promotional campaign that would turn heads among the public during the movie’s release.

“When it comes to creating stunning projects with the attention-grabbing wow factor guaranteed to create a stir, then our Massivit 1800 3D Printer is our method of choice,” said Gil. “Visually-appealing bus wraps are not a new application area for companies like ours, but the capability to offer 3D printed versions takes that application to new creative frontiers.”

According to Gil, as with many sign & display projects undertaken by the company, his team had to work to a fairly short production timeframe, but thanks to the attributes of the Massivit 1800 3D Printer, were able to complete and install the job on time.

“Fortunately the combination of the printer’s high speed and robust material enabled us to rapidly output ten identical models that also boasted the durability to withstand a month outdoors on the road,” he explained.

“The impact of the bus wraps was incredible, particularly at night when the public were drawn into the eerie glow,” he adds. “Most importantly, our client was delighted that the project achieved the objective of producing a huge buzz ahead the movie’s launch.”

Big. Bold. Blockbuster

Carisma’s Ghostbusters campaign follows an earlier project with Sony Pictures in which the company was commissioned to produce similar visually-striking 3D printed bus wraps for The Angry Birds Movie.

“Sony Pictures was so blown-away by the attention generated around The Angry Birds Movie campaign that it sought something similar for Ghostbusters,” explained Gil. “As a business owner, retaining clients by undertaking repeat work is critical and this is a clear example of how the Massivit 3D Printer enables us to do exactly that.”

Previously, Carisma produced large-format applications using mixed substrates including cut illuminated acrylic, PVC boards, and lenticular lenses. According to Gil, the Massivit 1800 3D Printer has added a new dimension to his business and has significantly enhanced its service capabilities. The company can now offer game-changing, engaging 3D elements with traditional 2D applications to elevate the creative possibilities for its vast client portfolio. These clients include the likes of Macy’s, Disney, and Samsung.

“Before the Massivit 1800 3D Printer was launched there was a substantial gap in the market for a solution with the capability to produce large-scale models with a super-fast turnaround time,” he explained. “As an innovative company, we always think outside the box and this is what led us to Massivit 3D. The Massivit 1800 3D Printer delivers a new level of creativity and extends our design capabilities further than ever before.”

Project Highlights

Shop: Carisma, New York, NY

Agency: Vector Media, New York, NY

Customer: Sony Pictures

Project: Create eye-catching 3D printed graphics to promote Sony Pictures’ summer blockbuster, Ghostbusters.

See more at PrintingNews.com/12255020.