Tara Materials Partners with LexJet on the Fredrix Canvas Line
Tara Materials' Venerable Fredrix Print Canvas Line Now Available Exclusively at LexJet
LexJet and Tara Materials Inc., Lawrenceville, Ga., have entered into a partnership whereby LexJet is now the exclusive distributor of Tara Materials' Fredrix Print Canvas line. The partnership allows Tara Materials to concentrate on its U.S.-based manufacturing and better serve Fredrix Print Canvas customers with LexJet's enhanced customer service and nationwide distribution.
"The basis of our relationship is our expertise in manufacturing joining LexJet's expertise in sales, customer service and distribution," says Mike Ecker, general manager, Tara Materials Inc.
"It's really a perfect fit. We can focus on our core abilities, allowing us to make product improvements, while LexJet's customer focus and ability to deliver product in one day will be a huge benefit to our customers. You put those together and you've got one dynamic partnership."
The exclusive distribution agreement is effective April 3, 2013, when all Fredrix Print Canvas will be stocked throughout LexJet's nationwide distribution center network. The agreement covers customers in the U.S. and Canada, who will now work with LexJet directly for all their canvas and canvas finishing needs.
Moreover, the two companies will begin jointly developing new inkjet canvas products -- compatible with aqueous, solvent, low-solvent, UV-curable and latex inks -- to address every potential application and market need for their customers, from fine art reproduction to interior decor.
"For almost 150 years Fredrix has been the standard in the art market. It is an honor for us to partner with a company and product that has such a unique, rich history and a reputation for quality and workmanship in its canvas," says Alex Ried, LexJet product manager.
