DayGlo is Back in Color. Only Better.

DayGlo Color Corp. has announced a new approach to market with new tools and resources to engage brand owners and designers, as well as enhance business for supplier/manufacturing customers.

To support its efforts, DayGlo has launched a new messaging campaign, "Color. Only Better.", which comprises a newly designed www.DayGlo.com featuring an interactive design center and the introduction of its Brand Action Team to help brand owners and designers implement specialty color in products and packaging to increase brand sales across consumer touch points.

Composed of DayGlo marketing, business development and technical experts, the Brand Action Team builds on the company's role as a partner and consultant in the design and development of products and packaging for consumer goods, plastics, graphic arts, paints and coatings, dyes and textiles, as well as ingredients for the personal care and cosmetics industries.

"DayGlo helps brands build stronger identities and greater awareness with color—it's at the core of what we do. We're proud of our history but we wanted to show the fresh and exciting color effects made possible with DayGlo—beyond fluorescent," said Stephen Jackson, president of DayGlo. "'Color. Only Better.' responds to the brand owner's and designer's need to increase shelf appeal and attract more attention at point-of-sale. Our color solutions are distinct, unique and memorable."

As the originator, and the world's largest manufacturer, of daylight fluorescent color, DayGlo is best known for its variety of bright and glowing colors that undoubtedly get noticed. The company also manufactures and supplies conventional colors, dual tone pearlescent, glow-in-the-dark and thermochromic.

"Color. Only Better." communicates the how DayGlo's technical color expertise and its diversified portfolio of specialty color effects improve, enhance color and make color better.

With DayGlo, designers can innovate and design new and differentiated products, packaging, and printed material with colors that are rich and premium, luxurious and sophisticated, sporty and playful. "Color. Only Better." allows brands to bring products and packages to life with bold or subtle color accents and refresh products with minimal investment. And, for printers, convertors, masterbatch, and coatings and ink manufacturers, it provides a new way to promote products and services to brand owners with a high value product portfolio.

The new DayGlo.com features new easy-to-navigate content and an interactive Design Center showcasing DayGlo color effects.

"The site had to engage and inspire designers aesthetically as well as by allowing them to experience some of the fresh and exciting color effects made possible with DayGlo. At the same time, the site needed to remain relevant to our manufacturing customers," said Jackson.

The new Design Center is an interactive tool for brand managers and designers to see firsthand how to make color better using DayGlo products. A selection of DayGlo colors and effects are featured and can be applied to a 3D object, which users can manually rotate and view against a white or black background. Designers also have the option to give colors a boost with DayGlo's fluorescent or create a glow-in-the-dark effect with its phosphorescent product line. In addition, users can request a sample or download a high-resolution jpeg file of the object with product and color information included.

From concept to production, DayGlo's new Brand Action Team works with designers, brands, and their suppliers in the design and development of products, packaging, and media platforms to build brands with color, and ultimately, drive sales.

The Brand Action Team includes DayGlo's marketing, business development and technical experts who know how to incorporate the right colors into product and packaging concepts as well as marketing platforms across all consumer touch points.

"DayGlo has an extensive knowledge of the markets we serve and we have a unique ability to help customers explore new avenues of product development and market growth," said Kevin Sonby, vice president marketing at DayGlo. "The Brand Action Team is an invaluable resource for designers and brand owners to ensure colors meet the required quality, shelf appeal and differentiation needed to succeed at the point-of-purchase and beyond."