Limitless Power of UV Special Effect Inks

One of the challenges in design-for-print is how to effectively transform an ordinary print into an extraordinary one. Printers of all types (offset, flexo, digital, and screen) seek to compete, but must identify innovative and resourceful ways to create value-added finishing. Interestingly, RHUV special effect inks, which are applied only by screen-printing onto any previously printed material, are specifically designed to provide a visually enhanced effect, enabling commercial and graphic printers to increase profits on each printing job, again and again.

Manufactured unlike regular UV inks, RH UV Special Effect products are created to yield exquisite finishing characteristics regardless of the screen-printing or UV curing equipment used. These innovative products are specifically formulated for special effect printing and are available in more than 18 distinct finishes. Each one provides an authentic sense of touch, three-dimensional appearance, and a unique richness that appeals to several senses simultaneously.

In single or unlimited applications and/or coupled with a variety of materials, the unique visual sensations automatically engage the viewer. In addition, these visual enhancements are easy to produce and, combined with normal substrate types, can be placed in selective areas to create multiple effects, regardless of the printing process that was originally used.

Endless Markets

The markets for special effects are virtually endless, including but not limited to general merchandise, posters, POP/POS displays, children’s books, games and toys, reference books and encyclopedias, books and magazine covers, digitally printed books, greeting cards, calendars, business cards, catalogs, and folders. Other options include use in advertisements, fine art, high-end and luxury labeling and packaging, cosmetics, confectionary, spirits, annual reports, leaflets, diaries, pictorials, audio visual products, publishing materials, jewelry boxes, Braille, garment tags, gift wraps and bags, and so much more. In fact, virtually any type of special effect enhancement will bring an ordinary print to life.

It has been said that you only have one chance to make a lasting impression. The dynamic punch that these screen-printed effects can produce include, but are not limited to: deep high gloss, texture, silver foil, scented, glow in the dark, metallic, pearl, water droplets, abrasive-feel, wrinkle, coral, icy snow, genuine-looking silver and gold, bubble, glitter, selective foil stamping and an range of fine-line micro-embossing and 3D holographic imaging. UV special effects are limited only by your imagination.

Winning Business and Profits

In today’s economy, there has never been a better time to reignite your business passion. By strategically embracing and re-infusing innovation and creativity into your printing process, companies can acquire new markets outside of the mainstream in an effort to achieve an even greater financial success.

The most resourceful, “think outside the box”, innovative printers applying value added finishing, coupled with the amazing sensory impact, will enjoy a higher return on investment by adding features that radiate excitement instead of minimizing cost-per-unit. When special effects become product, profits increase.

Must-have sample swatch books of eye-opening effects, containing before and after treatments, provide potential customers with first-hand appraisal of these truly stunning visual enhancements.

Ron Hayden is president of RH-Solutions LLC, which produces RHUV special effect inks. Contact him at [email protected] or 513-407-5399. Learn more at www.myprintresource.com/10635387.