Mohawk Goes Panoramic

Mohawk Fine Papers (booth 2939) debuted its Panoramic Papers for high-end photography at GRAPH EXPO 2010. During a press briefing Tuesday morning, Chris Harrold, Vice President of Business Development, Digital Technologies Group, showed printed samples to illustrate the paper’s suitability for producing lay-flat photo books. “With Mohawk Panoramic Papers, the creator of the book gets to showcase every inch of their work without losing important information to the book gutter or annoying gap seen in other books,” Harrold explained.

Mohawk Panoramic Papers feature Tru-Flat binding technology from Convertible Solutions and are certified for use on the HP Indigo press. The company also offers Mohawk Maestro Online Storefront which allows printers to seamlessly integrate photo-based products into their existing offerings.

Harrold also demonstrated the new Mohawk Studio Collection of papers that were specifically designed for use with HP’s recently introduced Electroink White. These papers are available in colors ranging from deep jewel tones to pastels, and also in duplex colors that feature color on one side and white on the back.

The company has, for the first time, produced a catalog that encompasses its full line of envelopes. More than 1,400 items are available to match with every Mohawk product line. Another first is the Superfine Wine Label, which was the result of a partnership with Avery Dennison. It can be imaged using waterless offset, flexo or digital presses. The label is HP Indigo certified.

In addition to Mohawk’s booth, its products are being demonstrated in a kiosk at the HP booth (1200), in the xpedx booth (3200), and in the Technifold USA booth (4054).