Folder Express Lives out its Brand Promise

Each folder has a purpose — marketing tool, education, internal documentation, protection, etc. — but all effective ones share a common trait: They help an end user reach its goal. That’s why distributors are wise to equip themselves with knowledge before discussing options with clients, and to rely on a consultative trade partner like Folder Express.

“More than anything, the Folder Express team is committed to our customers,” said Bill Elmore, General Manager. “We’re continually making improvements to make the customer experience better, and everyone on our team is involved with that effort. Our people are dedicated to building long-lasting relationships with our distributor customers, and we’re doing whatever it takes to deliver on our brand promise.”

That promise is pronounced in a simple phrase that serves as the motto of Folder Express: “Quality Folders, Priced Right, Delivered on Time.” To Folder Express, the goals of consistent quality, affordability and on-time delivery should be achieved simultaneously on every job.

In the folders market, the best answer isn’t always a conventional 9” x 12” two-pocket folder. Depending on the end user’s goals, the application may warrant an oversized folder, a reinforced edge, a key card holder, a sales box and other options.

A popular Folder Express offering is the company’s Sculptured Pockets line. The company generates unique designs — for example, the shape of a toothbrush for a dentist office, or the shape of a pastry for a bakery — using more than 100 stock dies and a library of industry-specific art. Distributors receive creative folders without the expense of a custom die cut.

“We are seeing more customers choose a folder and inserts to convey their marketing message,” Elmore says. “We are also seeing customers use folders as a customer take away to ensure their brand has been well represented during a transaction.”

No matter the project, the Folder Express team is ready to help distributors win and keep business. 

Folder Express At-a-Glance

Folder Express, a Columbus, Kansas-based division of Ennis, Inc., has been making folders since 1927. It is the supplier of choice for presentation and multimedia folders among distributors of print, advertising, marketing and promotional products. For details, call 800.322.1064 or visit FolderExpress.com.