Executive Press Invests in Canon's PRISMA Solutions for its Digital Workflow

When it comes to business communication services, Executive Press in Richardson, TX is a one-stop shop. The 26-year-old company is committed to providing its customers with virtually any printed product or service to help clients communicate more effectively, from design and prepress to promotional products and beyond. General Manager/Owner Dave Allen says, “We pride ourselves on getting to know our clients on a very personal level, and we’ve developed strong relationships with the local manufacturing firms in our area. We keep a close eye on their demands and invest in equipment accordingly.”

Offering services from design through to mailing and fulfillment requires the right technological investments. Executive Press has a variety of world-class printing devices, including Heidelberg offset equipment, a Canon (Booth 1213) varioPRINT 120 digital press for black & white production and a Canon imagePRESS C7010VPS digital color press. Allen states, “Our equipment mix ensures that we deliver the highest quality, but we needed to back this with streamlined workflow to meet tight deadlines and remain competitive from a pricing perspective.”

When considering its next investment, Executive Press transitioned its digital print workflow and controller to PRISMA solutions. According to Operator Todd Johnston, this investment enabled the company to streamline its production print processes within the commercial printing market. Johnston explains, “With our old system, imposition capabilities were limited and labor-intensive. With the PRISMAprepare solution and PRISMAsync controllers, our prepress activities are streamlined. This eliminates steps in our workflow, helping to reduce turnaround times and increase productivity. In some cases, the new system can save up to 10-12 man-hours in relation to the old system, and the prepress people can devote their time to other tasks.”

PRISMA solutions make it much simpler to manage jobs across devices. Executive Press can now manage job splitting automatically using Océ PRISMAprepare, which provides the necessary routing for black & white printing and color printing.

Allen elaborates, “Everything is about time in this industry. The PRISMA workflow allows us to produce jobs much faster, than we ever produced them before. Paper costs the same to everybody, toner costs the same to everybody. The only place you can make a difference in this industry is time.”

The PRISMAsync controller also makes it easier to manage color for each individual job with its on-board intelligent color management system. The intelligent color management system links different color profiles to different media types. This is important because color output is strongly influenced by the type of media that is used for printing.

Allen notes, “Many of our clients are very particular about color, because they are a reflection of brand and they have to be exactly right time after time, from one order to the next. Non-matching color is unacceptable to our clients. With the PRISMAsync controller, the colors match customers’ expectations.”

Executive Press also never overlooks what it considers its greatest asset—its people. Allen concludes, “We learned a long time ago that we’re really in the business of building relationships. Everyone on our staff is committed to providing excellent customer service and delivering high-quality products and services. By purchasing great equipment and employing great people, we’ve been able to form long-term relationships with our customers. We’re not just another printing company—we’re a trusted and valued strategic partner.”