DirectSmile Creator Pro for PrintShop Mail

Objectif Lune, a leader in the development and commercialization of variable data documents production software solutions and DirectSmile GmbH, creators of image personalization and one of the worldwide leading software suppliers for image personalization today announced a co-branded release of DirectSmile Creator Pro for PrintShop Mail.

Both companies had been working closely together on the integration and connectivity of both applications allowing users to efficiently design and produce fully customized direct mail pieces with image personalization in one seamless workflow combining the unique capabilities of both DirectSmile and PrintShop Mail. This completely integrated offering has proved to eliminate the hassles of working with separate independent software allowing for quicker production and reduced time to market.

The connectivity proved so successful and yielded such interest in the channels that Objectif Lune decided to offer a co-branded version of DirectSmile Creator Pro to its customer base. Every purchase of PrintShop Mail Starter, Standard and Production will now include a 250 Smilys trial version of DirectSmile Creator Pro to allow customers to assess the seamless integration of both leading products and experience the immediate benefits of combining personalized promotional print with image personalization.

In addition to offering this trial version, Objectif Lune is also adding a PrintShop Mail and DirectSmile bundle to its suite of products at a discounted price in the EMEA, Canada and South America.

?We are pleased to announce this innovative offering to the world of personalized print and our thousands of PrintShop Mail users mentions Colin Casey, Director of Business Development EMEA at Objectif Lune. ?It is proven that image personalization can strongly increase response rates of promotional campaigns and mailings. Combining the offering of PrintShop Mail and DirectSmile will enable users to benefit instantly from this capability? continues Mr. Casey.

?For printers, using personalized images is a perfect means to win new profitable business. Thanks to this collaboration, PrintShop Mail users gain easy access to this technology and get the chance to win additional competitive edge by offering unique print pieces with highly impressive personalized designs.? says Axel Marciniak, Managing Director of DirectSmile.

As of today, users can download evaluation versions of PrintShop Mail and DirectSmile from the Objectif Lune web site. For more information on our special offering, contact your local Objectif Lune office.

For more information on Objectif Lune?s products and services, visit http://www.objectiflune.com.