HP Mosaic for SmartStream Designer: Generating One-of-a-Kind Graphics for Variable Data Campaigns

Patent-pending HP (Booth 1202) Mosaic is a dynamic personalization application of HP SmartStream Designer for Adobe Creative Cloud. HP Mosaic takes traditional variable data print (VDP) to the next level by using controlled hyper-variability to produce millions of unique, reproducible graphic designs for mailers, labels, packaging, flyers, signs, billboards and more. With HP Mosaic, VDP moves beyond substituting text, static photos and messages. It enables each printed piece to be unique and distinctive from the next.

HP Mosaic was the technology behind Diet Coke’s “Extraordinary” campaign in Israel. The campaign leveraged HP Mosaic to produce 2 million unique Diet Coke bottles and give Diet Coke fans the opportunity to create their own personalized gear, including t-shirts, mugs and mobile phone cases, to match their unique bottle. Coca-Cola attributes a double-digit sales increase to the campaign.

HP Mosaic combines, scales, transposes and rotates high-resolution base design patterns to create limitless unique variations. The output files can be generated in high volumes and used as variable image assets in the graphic design of VDP jobs.

Any print service provider that uses HP SmartStream creation and submission solutions and HP Indigo digital presses can achieve infinite designs easily with no need for an army of designers. Once the base patterns are developed, the automated software handles all the processing. For best results, the base designs should be complex, with a lot of detail and color. The more complex and colorful the original file, the better the results.

HP Mosaic is included free in HP SmartStream Designer 6.3 for Adobe InDesign CS6 and HP SmartStream Designer 10.1 for Adobe InDesign CC 2014 and later.