VS+Company – Consistent Viewing Conditions Help Deliver Results

VS+Company is an elite New York City-based post-production studio whose work includes fine art photography, fashion, still life and beauty imagery. VS+Company is known for creating high-quality images and exhibition prints for artists and estates.

A high-end client base requires that VS+Company pay attention to the smallest detail and give strong consideration to the final viewing environment. With four viewing areas, VS+Company wanted to create an environment that enabled its staff to work interchangeably between viewing areas with confidence.

To establish room-to-room viewing consistency, VS+Company made each room compliant with the ISO 3664:2009 standard for color viewing. This was achieved by installing GTI’s (Booth 435) D5000 Graphiclite overhead luminaires in each room. These luminaires use GTI’s Graphiclite 100 lamps, which are specifically designed for color viewing applications. Graphiclite lamps deliver a very close match to the industry’s D50 specification and as a result they produce a true full spectrum white light that renders color to the highest degree of accuracy and efficiency.

VS+Company’s main viewing area is equipped with four GTI GLE-532A overhead luminaires. The GLE-532A is an asymmetrical luminaire with a clear lens that evenly distributes light over the dedicated viewing area. Three smaller rooms each have two GTI overhead luminaires. All viewing rooms have been painted neutral gray as specified by the ISO 3664:2009 standard with GTI’s Standard Gray Neutral 8 vinyl latex paint.

By following the ISO 3664:2009 standard, VS+Company can now view artwork in all four viewing areas with confidence.