Flexible Packaging Showcase

FPA unveils the winners in the 2015 Flexible Packaging Achievement Awards

Denise M. Gustavson
April 6, 2015
Cryovac Darfresh On Tray 5512cb48a9ae6
Highest Achievement Award — Retail Cryovac Darfresh On Tray

Each year, The Flexible Packaging Association (FPA), in conjunction with its annual meeting, recognizes the best of the best in flexible packaging. This year, the winners of its 59th Flexible Packaging Annual Awards competition were announced at the 2015 FPA Annual Meeting at The Ritz-Carlton Golf Resort, Naples FL.

An independent panel of packaging experts judged sixty-five retail and institutional package entries featuring innovation that integrated technical advancements in materials, graphics, shelf appeal, structure, and sustainability to produce outstanding flexible packaging solutions. Eighteen packages were recognized with 22 Flexible Packaging Achievement Awards within one or more categories including Packaging Excellence, Printing and Shelf Appeal, Technical Innovation, and Sustainability Achievement.

This year’s entries found new uses for flexible packaging included innovations in closures, and creative uses of multilayer films. Many pouches solved specific problems with innovative technology to extend shelf life and improve customer convenience. Beautiful packages were created through enhanced structures, graphics, and high quality printing processes for enhanced shelf appeal.

Highest Achievement Awards

Highest Achievement Award — Retail

Cryovac Darfresh On Tray

Manufacturer: Sealed Air Corporation — Cryovac, www.sealedair.com

End-User/Customer: Information not available

Plant: Simpsonville, SC

Designer/Design Firm: Sealed Air Corporation

Key Suppliers: All performed/manufactured in house by Sealed Air

Competition Categories: Packaging Excellence, Printing and Shelf Impact, Sustainability, and Technical Innovation

Package Description: ­The Sealed Air/Cryovac Darfresh On Tray is an innovative vacuum skin packaging system that allows for optimization of operational efficiency, extended shelf life, consumer convenience, and food security improvement. ­e leak proof clear tray and lid provides a 360° view of the product contained within, enabling consumers to see the quality of the product they are purchasing. Th­is package offers benefits to the processor via film reduction of up to 40 percent with no material scrap, unequaled merchandising opportunities to the retailer using vertical display capability, and provides a freezer ready protective package that offers easy to open convenience to the consumer.

Highest Achievement Award — Institutional

Intervoid Sterile Coveris

Manufacturer: Coveris, www.coveris.com

End-User/Customer: Information not available

Plant: Hartlepool, United Kingdom

Designer/Design Firm: Coveris

Key Suppliers: Coveris Flexibles Winsford, Granton Medical, Swann — Morton

Competition Category: Technical Innovation

Package Description: Intervoid Sterile represents a major breakthrough in flexible packaging for medical, food, and other specimen sampling through its integrated protection, labeling, tracking, and storage system. Th­is unique package enables the delivery of a single, lightweight flexible sampling solution with obvious cost, environmental, safety, and supply-chain advantages. Eliminating the risk of cross contamination and enhancing traceability and function, Intervoid products are both food contact approved and UN3373 marked for product assurance and security against cross contamination. Th­e sterile bags combine track & trace identification, patented tamper evident closure and tape, which says “stop” if tampered with or not sealed correctly. ­The joining of these highly technical conversion methods, delivers a composite, easy-to-use sampling solution for enhanced safety, security, function and environmental impact not available in any other format.

Gold Award Winners

Gold — Technical Innovation

Amcor’s Dessiflex

Manufacturer: Amcor Flexibles, www.amcor.com

End-User/Customer: Information not available

Plant: Asheville, NC

Designer/Design Firm: Information not available

Key Suppliers: Information not available

Competition Categories: Packaging Excellence, Printing and Shelf Impact, Sustainability, and Technical Innovation

Package Description: Amcor’s Dessiflex is a breakthrough in flexible packaging. It is extremely effective at both removing moisture within a package and retarding moisture penetration through seal edges of the package. Dessiflex even removes retained moisture from packages exposed to high humidity sterilization. It reduces the environmental footprint approximately 20 percent compared to a pouch with a desiccant sachet. Dessiflex is a simpler and better desiccant package effective in challenging applications. Package contents stay clean and dry.

Gold — Printing and Shelf Impact

Dole Fruit & Veggie Blends

Manufacturer: Emerald Packaging, Inc., www.empack.com

End-User/Customer: Dole Frozen

Plant: Union City, CA

Designer/Design Firm: Emerald Packaging, Dole Frozen

Key Suppliers: Hewlett Packard, Ashland Inc., and OEC Graphics

Competition Category: Printing and Shelf Impact

Package Description: Th­e Dole Fruit & Veggie Blend is a series of three pouches newly launched in late 2014. Th­e packages were printed with the HP Indigo wide web digital print technology. ­The series of three unique graphics were printed in line with zero print waste between each unique package. Th­e PET/PE laminated stand up pouch with a zipper closure was laser scored for easy consumer access.

Gold — Packaging Excellence & Gold — Technical Innovation

Exponent 2

Manufacturer: Rollprint Packaging Products, Inc., www.rollprint.com

End-User/Customer: Information not available

Plant: Addison, IL

Designer/Design Firm: Information not available

Key Suppliers: Information not available

Competition Categories: Packaging Excellence, Printing and Shelf Impact, Sustainability, and Technical Innovation

Package Description: Exponent 2 combines ultra-high barrier ClearFoil with a chemically inert sealant. Th­e high-performance sealant, a coextruded non-crystalline polyester, is designed to replace Barex for chemically-sensitive applications. Exponent 2 is ideal for applications requiring exceptional barrier and clarity. With oxygen and moisture barriers available down to 0.0008 cc/100in2-24hrs, and 0.0008 g/100in2-24hrs respectively, the all-polyester Exponent 2 can be used for the most sensitive applications providing cost savings and recycling opportunities when compared to traditional foil structures.

Gold — Sustainability & Gold — Technical Innovation

Freshness Plus

Manufacturer: Sealed Air Corporation — Cryovac, www.sealedair.com

End-User/Customer: Franz Bakery

Plant: Simpsonville, SC

Designer/Design Firm: Sealed Air Corporation

Key Suppliers: Sealed Air Corporation. All components are produced in house.

Competition Category: Technical Innovation

Package Description: Th­e Sealed Air Food Care Freshness Plus Modified Atmosphere Package uses an inactive barrier film that aggressively helps prevent oxygen migration into artisan bread, keeping it fresher longer, extending shelf life for more than 40 days, and reducing product shrink by up to 50 percent. Th­ese benefits equate to operational efficiency, cost reduction, and revenue generation for both the processor and retailer.

Gold — Printing and Shelf Impact

Ghirardelli 5.50 oz. Milk Chocolate Sea Salt Cashew

Manufacturer: American Packaging Corporation, www.ampkcorp.com

End-User/Customer: Ghirardelli Chocolate Company

Plant: Columbus, WI

Designer/Design Firm: Metro Imaging West

Key Suppliers: Comexi — Acom Press, Henkel Adhesive, Flint/INX — Inks & Lacquer

Competition Category: Printing and Shelf Impact

Package Description: An in-line laminated 2-ply reverse printed matte film, registered gloss lacquer, easy tear and reseal features, all in a stand-up pouch results in a unique shelf appeal for this premium product. Th­e rotogravure printing process provides the registration control necessary for application of the registered gloss lacquer to the exterior of the package after lamination. Th­e soft vignettes and matte film help to give the package a high-end appearance along with durability and shelf life.

Gold — Packaging Excellence & Silver — Sustainability

McCormick Skillet Sauce Mix Pourable Pouch

Manufacturer: Bemis Company, Inc., www.bemis.com

End-User/Customer: McCormick & Company, Inc.

Plant: Oshkosh, WI

Designer/Design Firm: McCormick & Company, Inc.

Key Suppliers: Bemis Company, Inc.

Competition Categories: Packaging Excellence, Printing and Shelf Impact, Sustainability, and Technical Innovation

Package Description: With its die-cut spout and tear-off “cap,” the new McCormick Skillet Sauce package has the look and functionality of a bottle, but the efficiency and sustainability of a pouch. ­e cap tears easily and cleanly for a controlled, directional pour that’s proven to please consumers. Th­e unique shape, standup format and vibrant graphics immediately set the product apart from McCormick’s popular dried spices to strengthen the company’s entry into the liquid sauce category.

Gold — Technical Innovation

Medi-CRREO with Child-Guard Closure

Manufacturer: Pactech Packaging LLC / Reynolds Presto Products www.pactechpackaging.com / www.sliderite.com

End-User/Customer: Information not available

Plant: Rochester, NY

Designer/Design Firm: Pactech Packaging

Key Suppliers: Reynolds Presto Products / www.sliderite.com

Competition Categories: Sustainability and Technical Innovation

Package Description: Th­is is the world’s first child-resistant flexible pouch using the Child-Guard Closure. ­The Medi-CRREO manufactured by Pactech Packaging, complemented with the Child-Guard Closure developed by Reynolds Presto Products has passed the testing requirements of Title 16 CFR 1700 of the Poison Prevention Packaging Act. With the hermeticity of the slider and the barrier attributes of the film laminate, end-users can be assured that their product will last on the shelf for an extended period of time. ­is new flexible packaging solution opens market opportunities traditionally supplied by rigid packaging.

Gold — Printing and Shelf Impact

Muscat Dates

Manufacturer: Paharpur 3P, www.pilpack.com

End-User/Customer: Lion Dates Impex Pvt Ltd.

Plant: Ghaziabad, UP, India

Designer/Design Firm: Lion Dates Impex Pvt Ltd.

Key Suppliers: SRF Polyester — PET, Sakata Inks — Ink, Bostik — Adhesive, Dow Chemical — PE granule

Competition Category: Printing and Shelf Impact

Package Description: Th­e registered matte coating enhances aesthetics and ultimately, brand value. Packaging with premium looks and paper like finish. Th­e best part of the pouch is the brilliance in printing. Th­is smoothness is achieved by a special matte surface coating. Graphics, color combination of gloss and matte effct have given a “live” look of dates on the pack.

Gold — Printing and Shelf Impact

P.F. Chang’s Mongolian Style Beef

Manufacturer: American Packaging Corporation, www.ampkcorp.com

End-User/Customer: ConAgra Foods

Plant: Story City, IA

Designer/Design Firm: Information not available

Key Suppliers: Schawk, W&H

Competition Category: Printing and Shelf Impact

Package Description: Mouthwatering graphics provide for a realistic visual of the high end product waiting inside. American Packaging achieved the life-like reproduction by utilizing its High Definition flexographic printing expertise to provide a sharper image with intense colors and cleaner text. Th­e consumer can almost taste how good the meals will be by viewing the package on the local grocer’s freezer shelf.

Gold — Packaging Excellence

Rust-Oleum SpraySmart Marking Paint Pouch

Manufacturer: Printpack, www.printpack.com

End-User/Customer: Rust-Oleum Corporation

Plant: Hazelwood, MO

Designer/Design Firm: Information not available

Key Suppliers: Information not available

Competition Categories: Packaging Excellence, Printing and Shelf Impact, Sustainability, and Technical Innovation

Package Description: Rust-Oleum’s marking spray paint was packaged in rigid aerosol canisters. Th­ese did not evacuate fully, and also created a high volume of hazardous waste. SpraySmart Pouches mix and evacuate more effectively, providing more paint coverage for the same package weight, and the used pouches take up much less space and do not require disposal as hazardous waste. Also, the transparent areas within the graphics allow users to easily see how much paint remains in the pouch.

Silver Award Winners

Silver — Sustainability

Amcor’s SachetLite

Manufacturer: Amcor Flexibles, www.amcor.com

End-User/Customer: Information not available

Plant: Madison, WI

Designer/Design Firm: Information not available

Key Suppliers: Information not available

Competition Category: Sustainability

Package Description: Amcor’s SachetLite is an environmentally friendly alternative to standard high-barrier sachet packaging. It provides the moisture and oxygen barrier required for sensitive products, the chemical resistance needed for aggressive products, and the robust package appearance desired for a premium brand image. SachetLite’s environmental footprint is a reduction of at least 25 percent on most measures and almost 54 percent on water consumption. SachetLite is part of Flexible Packaging’s evolution into product offerings with reduced environmental impact.

Silver — Technical Innovation

FlexAsept

Manufacturer: Liqui-Box, www.liquibox.com

End-User/Customer: Ingomar Packing CO

Plant: Sacramento, CA

Designer/Design Firm: Information not available

Key Suppliers: Information not available

Competition Categories: Sustainability and Technical Innovation

Package Description: Th­e patented FlexFX polyolefin contact and outer layers produces this exceptionally rugged package which reduces sticking and wrinkling of the package during the sterilization and filling process. Th­e FlexAsept package has resulted in a bag with superior flexibility, improved thermal resistance and superior Oxygen Transmission Rate performance. Th­is package delivers significant savings by reducing dunnage, extra handling, and product spoilage as a result of flex cracking.

Silver — Sustainability & Silver — Printing and Shelf Impact

Gourmet Express Complete Meals

Manufacturer: Berry Plastics Corporation, www.berryplastics.com

End-User/Customer: Gourmet Express

Plant: Milwaukee, WI

Designer/Design Firm: Dan Collins, Berry Plastics Corporation

Key Suppliers: Information not available

Competition Categories: Packaging Excellence, Printing and Shelf Impact, Sustainability, and Technical Innovation

Package Description: ­The Gourmet Express Complete Meal pouch is a quad seal pouch configuration designed for display and shelf appeal. Th­is product was previously sourced overseas, using rotogravure printing, solvent based adhesive technology and a different pouch format. Th­e new product incorporates several features that accentuate the package. Th­e designs were converted from rotogravure to flexographic printing, the structure was changed to eliminate excessive (>12 percent) breakage during filling and the pouch configuration was changed for improved shelf appeal and utilizes less material overall.

Silver — Technical Innovation

Kar’s Nuts — Second Nature Wholesome Medley PrimaPak Package

Manufacturer: Clear Lam Packaging, Inc., www.clearlam.com

End-User/Customer: Kar’s Nuts

Plant: Elk Grove Village, IL

Designer/Design Firm: Information not available

Key Suppliers: Film Supplier and Co-Packing: Clear Lam Packaging, Inc., Reseal Label Supplier: Spear Systems, LLC

Competition Categories: Packaging Excellence, Printing and Shelf Impact, Sustainability, and Technical Innovation

Package Description: Th­e Second Nature Wholesome Medley PrimaPak Package is a flexible, stackable, and reclosable “pop-up box” produced from custom rollstock on vertical form-fill-seal (VFFS) machinery. Designed as a replacement for rigid cans, bottles, trays, jars, trays, and select flexible packaging, the PrimaPak package is lightweight, stackable, and merchandises on six sides. As a result, the PrimaPak technology improves package cube by up to 30 percent or more, maximizes manufacturing efficiencies, and improves warehousing space and transportation demands.

Silver — Packaging Excellence

Organic Girl Three Heart Romaine Stand-Up Pouch with Velcro Closure

Manufacturer: Emerald Packaging, Inc., www.empack.com

End-User/Customer: Organic Girl LLC

Plant: Union City, CA

Designer/Design Firm: Jennie Freeman, Organic Girl LLC

Key Suppliers: Flex America (PET), Commex Corp. (Antifog Coextruded Sealant), Windmoeller & Hoelscher (10 Color MiraFlex), TechFlex Packaging (Pouch Manufacturer), Velcro USA (Closure), CAI Inc. (Ink), INX International Ink Co. (Matte Varnish)

Competition Categories: Packaging Excellence, Printing and Shelf Impact, Sustainability, and Technical Innovation

Package Description: Th­is two-layer stand-up pouch with a handle to make it easier for consumer to grab off the shelf. It features a Velcro closure to make the package easier to close compared to a string zipper, and features a registered matte finish which adds to the gloss of the package, helping it stand out in the graphic saturated produce section of any grocery store. ­This package stands up as opposed to the previous clamshell, catching the consumer’s eye, which leads to a significant gain in market share and higher “romaine” sales at the grocer. Antifog prevents moisture build-up on the inside of the bag allowing consumers to see the produce.

Silver — Sustainability

Potato Starch Film for Potato Bags

Manufacturer: Emerald Packaging, Inc., www.empack.com

End-User/Customer: Emerald Packaging, Inc.

Plant: Union City, CA

Designer/Design Firm: Michael Ricon, Emerald Packaging, Inc.

Key Suppliers: Emerald Packaging, Inc. (Film Formulation, Printing, Converting), BiologiQ LLC (Potato Starch Resin), CAI Inc. (Inks), Commex Corp. (Extrusion)

Competition Category: Sustainability

Package Description: Th­is product represents a significant breakthrough in sustainable films. ­is 5 lb. bag is partly made from a renewable resource: potatoes. Th­e 25 percent potato resin, 75 percent polyethylene mixture developed by Emerald Packaging and Biologiq of Idaho Falls, ID, produces a film that is actually stronger than a 100 percent polyethylene based film typically used for potato bags, thereby allowing for downgauging of up to 10 percent. Th­is film has many other possible uses including as a white sealant and other packaging that does not require absolute clarity.