La Catrina brand creates eye-catching wine labels with HP Indigo

Packaging should be more than functional - it should be fun! Southwest Wines and Spirits wanted to create a wine brand that stood out on shelves and appealed to a younger, more urban market. The bottles are covered in shrink sleeves that feature day of the dead-inspired designs created by a local artist. These colorful sleeves are printed at ILS on an HP Indigo WS6600 Digital Press. Using digital print allows Southwest to grow into new markets, exploring new labels, personalized designs, limited-edition runs and more!