H&H Graphics Adds Depth to Special Effects Screen Printing Capabilities for Retail Packaging

H&H Graphics has hired Roberta Peters to lead special effects screen printing projects for retail packaging and point-of-sale (POS) displays.

Peters will work with those who want to increase product sales by engaging multiple senses of target consumers, which includes brand owners of consumer packaged goods (CPGs) and the commercial printers that serve them.

Multi-sensory packaging, displays and marketing in general has been shown to increase CPG products by 18 percent on average. Our customers want to avoid being a statistic: 67 percent of all retail products go unnoticed on the shelf. When consumers not only see your packaging, but can feel it or even smell it and really engage with it, they will notice, remember it and buy it.

Retail Packaging Experience

Roberta Peters has extensive packaging experience, having worked both on the client side and as a packaging solution provider. This includes 14 years of new product and packaging development for both Proctor & Gamble and Kraft, and over 20 years providing new packaging design, graphics and material construction expertise, including corrugated and folding cartons.

In addition to her client side experience, Roberta has also served PepsiCo, Heinz, Kroger, Conoco Phillips, SC Johnson, Newell Rubbermaid, Wrigley/Mars, Dean Foods, Suiza, Tree House, and many other smaller CPGs.

Special Effects Screen Printing for Packaging

“We’re excited to have Roberta Peters lead our retail packaging and POS display team,” said Michelle Leissner, president of H&H Graphics. “By applying her wealth of knowledge and experience, Roberta will help us serve our brand owner and commercial printer clients in a more powerful way. When combined with the increasing demand we’re seeing, Roberta will be key in growing our packaging business 10-fold over the next few years.”