Ultimate Paper Box's Hollywood Night in the City of Industry
Guests began to descend upon the City of Industry facility owned by Ultimate Paper Box in early August for an epic open house.
Throngs of guests began to descend upon the City of Industry facility owned by Ultimate Paper Box in early August for a celebratory open house. The celebration aimed to expand awareness and understanding of its package printing expertise, its broadening capabilities, and its triple-size facility upgrade. As the sun set on a warm day in Los Angeles, cooler temperatures provided the perfect backdrop for the event. But this was no usual staid corporate open house; many of the 300 guests might have felt like they were at a Las Vegas spectacle.
Participating in the celebration were Ultimate’s sponsors: Bobst, Prisco, Anderson Vreeland, RM Machinery, KBA North America, International Paper, and Windmoeller & Hoelscher.
Greeting guests at the front entrance and welcoming them onto the one-quarter mile red carpet was Janak Patel, owner of Ultimate Paper Box and its sister organization Ultimate Flex. The red carpet and velvet rope line threaded throughout the newly-expanded facility, from 40,000 sq ft to 120,000 sq ft. “Technology must be seen in operation to truly assess and appreciate its effectiveness,” Patel said. “We’re pleased to have our operation in full production tonight for small-group presentations.”
One of its most recent additions to the offset pressroom floor was a RMGT 10 Series press. “Ultimate Paper Box is an amazing business, that has grown from two employees to the state-of-the-art facility that employs more than 130 people today,” said Rahul Kaushik, CEO of RM Machinery. “We are incredibly proud to be part of their story, and to support them as they continue to grow into new markets, and add new capabilities.”
At the Bobst demonstration, Florent Tercier, sales and product manager, provided his expert demonstration of its two die cutters with blanking capability at Ultimate. The firm has installed a 40-inch Novacut 106 ER and 57-inch Expertcut 145 PER for its bindery and finishing purposes. Tercier spoke live on camera about the capabilities of the two machines and had a process trainer on the platform to answer guest questions as they toured the facility. At the end of the evening, guests received one of a kind custom made goodie bags emblazoned in silver foil with Ultimate’s signature monogram including a chocolate box that was die cut and blanked on the Bobst equipment.
Capturing the outdoor and indoor festivities were drones, which remained in the sky capturing footage for the entire six-hour event. “You transformed asphalt and parking spaces into a grand Hollywood-like experience,” exclaimed Margaret Thurston, western regional sales manager for Anderson & Vreeland. “Everything was first-class from the stage, the drinks and the Hookah lounge. The runway fashion show was incredibly creative—a true highlight of the evening.”
In keeping with the packaging theme, Ultimate surprised its guests with an avant-garde fashion show in which stylish models wore high fashion clothes made from Ultimate’s flexo film and packaging materials. Many of the guests experienced jaw-dropping moments as the models strutted their way across the long runway. As guests rested in comfortable leather lounge chairs and dined on chef prepared authentic Italian, Asian, and Indian cuisine, the models strode around the venue, giving guests a closer look at the model’s clothing and to see the creativity involved in using Ultimate’s film and packaging material to make these extraordinary dresses, skirts, and hats.
“We’ve been privileged to work with Ultimate’s founders, Janak Patel and Dipak Patel, for the past ten years," said Vincent Cuzzo, founder of The CLP Group, LLC, a national equipment-finance and consulting firm. “Since then they’ve tripled in size. I believe their success can be attributed to their vision, quality and strength of customer and vendor relationships. They produce excellent work and are quick to react to a dynamic and changing packaging market.”
Even though the open house is over, its guests continue to talk about that special evening. “We wanted to make our open house a memorable event for everyone who attended,” said Patel. “It was not only a celebration of our own success but a salute to our vendors and our valued customers. We believe we succeeded in showing how our firm differentiates itself from our competition.”
