Fujifilm North America Announces Restructuring

Fujifilm North America Corporation today announced that effective January 1, 2011, Fujifilm Optical Devices USA Inc., currently a subsidiary, will become the Optical Devices Division of Fujifilm North America Corporation.

"At Fujifilm, we are continually working to strengthen our assets for efficiency as well as flexibility," said Ray Hosoda, president and CEO, Fujifilm North America Corporation. "To do this, it has become more important than ever to consolidate efforts within Fujifilm North America Corporation and present a unified organization to our customers in order to optimize relationships and grow the business."

The Optical Devices Division will be led by new division president, Toshi Tanaka. Prior to this position, Tanaka was senior vice president of Fujifilm Optical Devices USA Inc. During the last three decades, he's worked for Fujinon in a variety of management positions in this area of the business, including locations in Tokyo and in Europe as president of Fujinon. In 2011 he will replace Hank Hayashi, also a longtime Fujifilm employee, as president of Fujifilm Optical Devices, USA Inc. Before his current position, Hank was president and CEO, Fujinon Inc., group president for the Imaging Group, and chairman/CEO of Fujicolor Processing, Inc. for Fujifilm in the US. He held many positions in Japan and internationally, and was a Fujifilm corporate vice president from 2004 through 2005.

In addition, Fujifilm Hawaii Inc. will become a regional sales and marketing office for Fujifilm North America Corporation.

"Fujifilm Hawaii has been a leader and highly-respected provider of traditional and digital imaging products and solutions in the local marketplace," said Hosoda. "This restructuring will leverage efficiencies through closer collaboration with the larger Fujifilm organization in the US."

The Hawaii office will continue to be run by George Otsuka, vice president, sales and marketing, Fujifilm North America Corporation.

"These changes will position Fujifilm well for our next phase of growth," continued Hosoda. "The restructuring will help us reinforce business objectives, align businesses to drive growth in these markets, and take advantage of synergies and shared services that will make the company more effective and better serve our customers."