HP High-Speed Inkjet Customers Relate Success Stories
During Monday’s presentation titled “Case Study Café: Telling their Story,” with best practices from HP (Booth 1202) high-speed inkjet customers, an unidentified female voice suddenly was heard loudly through the speakers.
During Monday’s presentation titled “Case Study Café: Telling their Story,” with best practices from HP (Booth 1202) high-speed inkjet customers, an unidentified female voice suddenly was heard loudly through the speakers. A distant presentation had momentarily hijacked the Printerverse audio system. “It’s like the 1960s and the old telephone party lines,” HP presenter David Murphy quipped to the audience.
The sound system crackled and the disembodied voice was heard again. “And then you manually enter the --” Murphy cut her off. “You don’t want to manually enter anything!” he exclaimed, to guffaws from the audience.
It was a light moment in an otherwise serious talk about HP’s PageWide Web Press, a brand new name for the line formerly called HP Inkjet Web Presses. On hand with Murphy, Worldwide Director of Marketing and Business Development, HP’s PageWide Web Press division, were two far-flung satisfied HP customers.
The first was Giorgio Albertini, general manager of Italy’s Rotomail Italia SpA. The second was Michele Brennan, vice president business development and marketing communications with Bridgeport National Bindery in Agawam, MA.
Their testimonials were timed to the unveiling of the first HP PageWide Web Presses powered by High Definition Nozzle Architecture (HDNA) at the show.
The company also used GRAPH EXPO 15 to introduce HP Indigo Digital Press enhancements that provide better image quality, higher productivity and more application options to print service providers.
A “giant digital leap ahead” in the words of HP, HDNA production inkjet printhead technology -- a GRAPH EXPO 15 MUST SEE ’EMS award winner -- delivers enhanced print quality and performance to meet what the company terms “a growing range of high-value applications.” Newly introduced, the T480 HD and T470 HD solutions swing open tempting new opportunities in publishing, direct mail and general commercial printing applications for PSPs. These promising areas include color trade publications, medical journals, posters and banners as long as 108 inches and high-end retail catalogs and brochures.
Rotomail is one of Europe’s largest digital color PSPs, and is destined to be the first company on the globe to install the HP PageWide Web Press T480 in its facility in Milan, Italy. Albertini has noted that the installation is necessary to “address growing variable data-driven print volumes, increased demand for faster turnarounds and a desire to expand application options.”
He has further stated the HP PageWide Web Press T480 HD will provide the company with improved quality and productivity, helping Rotomail deliver to customers innovative new direct mail, commercial and publishing applications.
Brennan, the second customer introduced by HP, related her company’s experiences as an independent book publisher. The company bought its first HP printer in 2003, and now has a variety of HP presses, including the T230.
Over the years, the distribution model in books has changed and it is no longer a pick-and-pack solution. Today, Brennan said, market expectation is short run. But volumes are growing. “Our saving grace was the purchase of the T230,” she added. “That got us into [printing] magazines, health care and softbound books.”
Brennan’s company is now making complete hardcover books in six minutes flat. “But we want to shorten it to four or five,” she said.