GRAPH EXPO 2012 Conference Program Offers Custom Tailored Education in 12 Key Market Segments

Professionals from all segments of the graphic communications industry will find a comprehensive slate of educational sessions, in addition to the latest hardware and software technology solutions, at GRAPH EXPO 2012. The 50-plus seminars and workshops will cover 12 diverse market segments of the graphic communications industry to provide actionable information that attendees can use to improve their businesses and increase profitability. Seminar pricing includes access to the exhibit floor for all four days of the show. Seminars are priced to offer you discounts for the more seminars you add.

The seminar sessions begin in earnest on Sunday morning and continue through Tuesday October 9, featuring presentations and workshops by top industry professionals and educators. The sessions will span the interests of 12 market segments including: commercial printing, in-plant printing, transactional printing, quick printing, packaging and specialty printing, photo imaging, mailing and fulfillment, book printing and publishing, wide-format printing and imaging, newspaper printing and publishing, marketing and creative services, and media/print buying.

"Many years ago, education options at the show were limited to ink-on-paper topics," said Ralph Nappi, President of the Graphic Arts Show Company. "Our current seminar sessions reflect the expanded 'print integrated' nature of our businesses that today encompass print, online and mobile. GRAPH EXPO 2012's education program now provides an important variety of tactical and strategic learning opportunities that span the diverse segments of the graphic communications industry-and covers all aspects of the changing technologies that drive them."

As a preview of the seminars that will cover a broad range of subjects, just some of the essential topics include: profitability, branding, e-book production, workflow, postal reform and regulations, in-plant branding and development, packaging, social media, new media, lean manufacturing, sales management, UV curing, growth strategies, offset/digital integration, color management, advanced selling, SEO optimization, niche markets, production inkjet, direct mail design, cloud computing, leadership, website design and development, marketing, managing key accounts, and many more.

Along with the full schedule of seminars, each day will offer a lunch session. Topics will be: "Your Digital Services Business Plan: A 'How-to' Guide to Marketing Success" on Sunday; "Follow the Money: Introducing the NEW World of Print Commerce" on Monday; and, "Profitable Prospecting: Captivating and Cultivating Today's 'New Breed' Customer" on Tuesday.

Another highlight of the educational program at GRAPH EXPO 2012 is the slate of computer labs covering PDF file preparation, color matching, Adobe Creative Suite, Photoshop, New Media, InDesign, and content creation for E-readers and tablets.

Sunday, October 7

8:30 - 11:30 am

L2 - Computer Lab: Color Matching Magic for Online and Offline Media

Room S404a

Speaker: Professor Lloyd Carr, Advertising Design & Graphic Arts, City University of New York

10:30 am – 12:00 Noon

R1 - Simplifying YOUR Pathway to Profitability

Room S404bc

Speakers: Brenda Bijnagte, Partner, and Erik Skie, Managing Partner, CliftonLarsonAllen

R2 - Branding Revisted: Marketing for FREE in the ‘New Age’ of Social Media

Room S403a

Speaker: Bill Farquharson, President, Aspire For, Inc.

R3 - E-Profit 101: A Publisher’s Guide to E-Book Production

Room S403b

Speaker: Hal Hinderliter, Principal, Hal Hinderliter Consulting Services

R4 - Wondrous Workflow: A Printer’s Perspective on Optimized Automation

Room S405ab

Speaker: Dr. Mark Bohan, Vice President, Technology and Research, Printing Industries of America

12:15 - 1:45 pm

F1 - Lunch Session: Your Digital Services Business Plan: A ‘How-to’ Guide for Marketing Success

Room S406b

Speaker: Howie Fenton, Senior Consultant, NAPL; Andy Paparozzi, Chief Economist, NAPL

2:00 - 3:30 pm

R5 - USPS News: The Status, The Legislation, The Grassroots Effort—and YOU

Room S404bc

Speaker: Ken Garner, President and CEO, MFSA; Benjamin Cooper, Principal, Williams & Jensen

R6 - The New Breed of Print Buyers: How to Reach & Teach Them

Room S405ab

Speaker: Margie Dana, Founder, Print Buyers International

R7 - Re-Branding Wizardry for the CRD and InPlant Print Centers

Room S403a

Speaker: Steven Schnoll, Managing Director, Schnoll Media Consulting

R8 - Hi-Performance Packaging: Seize the Opportunities—Short-run Color, VDP RFID—and More!

Room S403b

Speaker: Colleen Twomey, Associate Professor, California Polytechnic State University,

San Luis Obispot

2:00 5:00 pm

L3 - Computer Lab: Bridging the Gaps: Mastering Adobe Creative Suite 6

Room S404a

Speaker: Taz Tally, Owner, Taz Tally Photography

4:00 PM – 5:30 PM

R9 - Social Commerce: ‘Secrets’ to Direct Sales via Social Media

Room S403a

Speaker: Julie Shaffer, Vice President, Digital Technologies, Printing Industries of America

R10 - Inside ROI: Tracking the Metrics of Marketing Success

Room S403b

Speaker: John Leininger, Clemson University, Professor of Graphic Communications

R11 - Print Unleashed 1! New Media Methods for Crossing Communication Channels

Room S405ab

Speaker: Joseph Marin, Sr., Instructor/Manager Training Programs, Printing Industries of America

R12 - Lean Manufacturing: 5S—Straight Talk Steps to Increased Productivity

Room S404bc

Speaker: Raymond J. Prince, Printing Consultant, President - GreensheetBIZ

Monday , October 8

8:30 - 11:30 am

L4 - Computer Lab: Photoshop CS6 for Prepress and Printing

Room S404a

Speaker: Taz Tally, Owner, Taz Tally Photograph

8:30 - 10:00 am

R13 - Sales Management Savvy: How to Hire, Motivate, and Compensate Top Performers

Room S403a

Speaker: David M. Fellman, David Fellman & Associates

R14 - UV Curing Now: New Markets, Profits, Pitfalls and More!

Room S404bc

Speaker: Raymond J. Prince, Printing Consultant, President - GreensheetBIZ; Bill Bonallo, Vice President, IST

R15 - Growth Strategies for Quick/Small Commercial Printers & Corporate/Education/In-Plant Print Centers

Room S403b

Speaker: Howie Fenton, Senior Consultant, NAPL

R16 - Hybrid Printing—Integrating the Power of Offset and Digital

Room S405ab

Speaker: Frank Kanonik, President, DigitalPrintInfo, LLC

10:30 am 12:00 noon

R17 - Digital Press Color Management Mastery

Room S403a

Speaker: David Hunter, Principal, Pilot Marketing Group

R18 - Advanced Selling: 6 Essential Strategies to WIN in Challenging Times

Room S403b

Speaker: Joe Rickard, Intellective Solutions, President

R19 - Mastering the Triad: Social Media, SEO & Your Website

Room S404bc

Speaker: John Foley, Jr., CEO, interlinkONE and Grow Socially

R20 - Empowered In-Plants: Tell-All SUCCESS Stories from the Field

Room S405ab

Moderator: Elisha Kasinskas, Marketing Director, Rochester Software Associates

Panel: Jimmy Friend, Director, UNT Printing and Distribution Solutions; Phil Larson, President, Shepherd Consulting OK; Debbie Gallagher, Senior Operations Analyst, State of Oregon Publishing & Distribution; Gene Voelker, Manager Supply Chain Business Services, Parkview Health

12:15 - 1:45 pm

F2 - Lunch Session: Follow the Money: Introducing the NEW World of Print Commerce

Room S406b

Speaker: Frank Romano, Professor Emeritus, RIT

2:00 - 5:00 pm

L5 - Computer Lab: Print Unleashed! New Media Methods for Crossing Communication Channels

Room S404a

Speaker: Joseph Marin, Sr., Instructor/Manager Training Programs, Printing Industries of America

2:00- 3:30 pm

R21 - Time Management Debunked: Stop Being ‘Busy’ – Get Productive!

Room S403a

Speaker: Bill Farquharson, President, Aspire For, Inc.

R22 - Growth Niche Markets: Entry Strategies for Success

Room S403b

Speaker: Steven Schnoll, Managing Director, Schnoll Media Consulting

R23 - Production Inkjet NOW: Practical Tips for Peak Productivity

Room S404bc

Speaker: Dr. Mark Bohan, Vice President, Technology and Research, Printing Industries of America

R24 - InPlant Ingenuity: Building YOUR Company Inside Another

Room S405ab

Speaker: Phil Larson, President, Shepherd Consulting OK

4:00 - 5:30 pm

R25 - Building Your Company’s ‘Dream Team’ – and Training Them to Win!

Room S403a

Speaker: Mike Philie, Vice President, Senior Consultant, National Association of Printing Leadership

R26 - 50 Hot Tips to FIRE-UP Your Social Media Success

Room S403b

Speaker: Julie Shaffer, Vice President, Digital Technologies, Printing Industries of America

R27 - The “Magic” of Color Management: Straight Talk on Standards, Guidelines, Tips n’ Tricks

Room S405ab

Speaker: Dave Dezzutti, Technology and Research Analyst, Printing Industries of America

R28 - Postal Update – The 2014 Full Service IMb Mandate: What You Need to Know

Room S404bc

Speaker: Leo Raymond, Vice President of Postal and Member Affairs, MFSA and Lloyd Moss, Postal Consulting Expert, Window Book