Move Forward and Give Back With Pantone

Pantone, a X-Rite company, announced the Move Forward, Give Back, Chip-in program. The program makes it easier and more economical for designers, product managers, printers and all color decision makers to get up-to-date with the world’s most advanced color tools, while donating needed funds to support art education.

Updating Pantone Color Tools saves valuable time and money, and most importantly, guarantees that the final results of each project are exactly as intended. To help alleviate the cost of new tools, Pantone is offering a rebate of up to $500 to participants who trade in their old products.

From the proceeds of new product sales, Pantone will make a donation of $25,000 to the Rush Philanthropic Arts Foundation. In addition, Pantone is collaborating with Rush to encourage the expression of creativity and emotion through color by providing Pantone Color Tools and learning materials to the children in its programs.

“We know achieving accurate color is vital to our customer’s business and creative vision in today’s fast-paced design environment. The only way to ensure precise color is by working with the latest, most technically advanced color tools,” explained Lisa Herbert, executive vice president of Pantone. “The Move Forward, Give Back, Chip-in Program was designed to make it more affordable for customers to trade up to our latest products while doing something good for the community.”

Specifying colors

from older guides not only causes inaccurate color matches and costly errors; it prevents users from working with
essential color data needed to meet the current demands of a digital workflow. Newer products, such as COLOR BRIDGE and GoeBridge, include HTML and sRGB data, as well as CMYK equivalents for all solid colors in the guides, providing the necessary color information for multimedia design.

Additionally, in response to prevalent industry trends, all Pantone Graphics Guides since 2003 are now printed on brighter, whiter paper stock, which could alter a color’s appearance when compared to older guides.

Furthermore, for the graphic arts, printing, publishing and advertising industries, the unavoidable fact is that Pantone Color Standards are printed with ink on paper. Regardless of their treatment, ink will fade, paper will discolor, and the varnish in the ink can alter its true and original color over a period of time.

Users can return outdated Pantone products to the company to receive the following rebates on various Pantone Color Tool replacements through the program:

For graphics products, trade in:

• A Metallic or Pastel Formula Guide and receive a $15 rebate on the purchase of any Pantone Graphics Product
• Any other Graphics Guide and receive a $25 rebate on the purchase of any Pantone Graphics Product (except Metallic or Pastel Formula Guide).