W+D to Highlight its New Envelope Converting Machine for Creative Direct Mail
Responding to the commercial direct mail printers need to compress the total work flow to speed up the time to market and to give direct mail envelopes new and more creative options, W+D (Booth 1271) is debuting a new approach to quickly and simply convert offset or inkjet printed rectangular sheets into finished direct mail envelopes.
The W+D 410 Easy Enveloper gives small to medium sized commercial direct mail printers a revolutionary high level of performance and operator simplicity
- Reduce printed direct mail waste by 10% or more
- Speed up turn time on jobs by 40% or more
- Allow for creation of direct mail envelopes from your printed rectangular sheet stock with NO secondary die cutting
- Produce high quality scuff free envelopes from coated and uncoated stocks
- Produce 30,000 finished #10 envelopes with a window per hour (max. 500 epm)
- Operate the W+D 410 Easy Enveloper with one operator with no previous special envelope converting skills and change over size change jobs in 30 minutes or less
- Compact layout (approx. 23ft in length) with all machine utilities internally integrated
Add value to the envelope with this machines irresistible creative capabilities
- Automatically insert RFID tags into the inside of an envelope as part of the inline envelope converting workflow
- Produce special shape envelopes with front and back windows or foil enhancements, all in line with no secondary finishing processes
- Metallic “E” is foil patched inline at a fraction of the cost of hot foil
- Creative die-cut shaping of your envelopes can be done in-line with inexpensive flex dies
Game changing envelope technology
This a truly a new approach to envelope converting that makes producing the highest quality #9, #10 and 6x9 envelopes very efficiently , very fast, low running waste and most importantly very easy. This is a game changer in the ability to allow make direct mail more relevant in digital world. Time to market has been cited as one of the biggest issues commercial printers have and the Easy Enveloper is the first product in over 10 years from W+D that addresses this issue as well as the complexity of traditional envelope making. While the first release of this machine that will be demonstrated at drupa is a blank machine W+D also has plans to release a web model for roll-fed inkjet and offset printed direct mail.
After GRAPH EXPO, W+D will have a North American Premier showing of the Easy Enveloper on October 5- 7th at its North American headquarters in Lenexa, KS.
