Survey Advantage Releases Quarterly Print Buyer Sat Benchmarks
Survey Advantage released its Print Buyer Satisfaction Benchmarks for the first quarter
Survey Advantage released their Print Buyer Satisfaction Benchmarks for the first quarter ending March 31st. Top performing printers (top third) achieved over 86% loyalty, average performers 77% to 85, and poor performers under 77%. Loyalty scores increased more than two percentage points over last quarter. Results were calculated from over 8,500 print buyers evaluating recent performance of the printers who serve them. Congratulations to AlphaGraphics-Strongsville, OH for achieving the best overall loyalty rating. 96% of their customers stated they were “Very Likely” to recommend them to colleagues and friends based on their first quarter performance.
|
Printer Category |
Top Printer |
City, State |
Owner/Operator |
|
Independent Commercial |
Goodcopy Printing & Digital Graphics |
New Havel, CT |
Louis Goldberg |
|
Allegra Network |
Allegra Print & Imaging |
Battle Creek, MI |
Jeffrey McConville |
|
Franchise Services Network |
Sir Speedy |
Cranston, RI |
Patrick Welch |
|
AlphaGraphics Network |
AlphaGraphics |
Strongsville, OH |
Rob Kammer |
About the Print Buyer Satisfaction Index (PBSI)
Each quarter thousands of print buyer opinions are gathered to measure their satisfaction with recent performance of printers who serve them. The benchmark is a compilation of all feedback gathered for printers participating in CustomerPulse, a customer feedback service offered through Survey Advantage. The feedback is published to help participating printers benchmark performance and react quickly to customer feedback. Results are segmented by brand, size, and other classifications. The PBSI is the most comprehensive measure of customer loyalty and performance available in the industry.
