DPI Direct grows business with HP Indigo and HP SmartStream

DPI Direct wanted to boost productivity and reduce print costs, utilize variable data printing (VDP) capabilities and enter the consumer market by selling print on demand products through a web-based portal. After investing in an HP Indigo 10000 Digital Press, an HP Indigo 7600 Digital Press and the HP SmartStream Production Pro Print Server, DPI Direct grew its business and its digital capacity, with digital print now representing 50% of the company's total revenue.

Results:

• 250% increase in productivity from B2 format to offer more competitive pricing, attracting higher volume orders and new digital customers with higher margin VDP services.

• 14% savings from 3-click charge when using Enhanced Productivity Mode (EPM) as opposed to standard 4-click, offering savings to entice customers into digital production.

• Growth of 20-30% in VDP volume, working with nationwide customer with over 1,000 branches.

• In under 10 years, DPI Direct’s digital print revenues have continually grown and now represent 50%of total print business.

• Web-to-print platform extends access to consumer market for print on demand of even a single printed item