HP Indigo digital presses guide CMYK Hub into a broader digital printing future
To satisfy the demand for cost-effective, high-quality short run print production that matched or exceeded offset print output, CMYKhub Installed the HP Indigo 5600 Digital Press to accommodate customer requests, complemented by the HP Indigo 7600 Digital Press.
Challenge
• To satisfy the demand for cost-effective, high-quality short run print production that matched or exceeded offset print output.
Solution
• Installed the HP Indigo 5600 Digital Press to accommodate customer requests, complemented by the HP Indigo 7600 Digital Press as the workhorse production machine.
Results
• Measurably increased the incremental turnover percentage of digital printing without advertising this capability.
• Achieved high-quality short print runs that met the profit margins set for both CMYKhub and its print customers.
• Demonstrated to CMYKhub that the successful transition to HP Indigo press technology could be a foundation for a future business model centered on digital printing.